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Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

Related Searches: OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0', OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'0

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  1. Advertising: Its Purpose and Function

    Authors: Mohan, Manendra;

    Reference No: MAR0219TEC Pages: 25 Published on: 1, January, 1979

    Abstract: Explains how advertising helps to bridge the communication gap between producers and consumers. Personal selling and advertising are two forms of business communications to which consumers respond. Advertising is done in a nonpersonal manner through intermediaries or media. The function of advertising is to contribute towards the greater availability ... More

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  2. Hindustan Lever -- International Division: `May You Live in Interesting Times' ... Old Chinese Curse

    Authors: Korwar, Ashok;

    Reference No: IMG0007 Pages: 20 Published on: 13, March, 1995

    Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More

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  3. Maruti Udyog Limited: International Marketing

    Authors: Jain, Abhinandan K;

    Reference No: MAR0311 Pages: 23 Published on: 7, October, 1997

    Abstract: The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international marketing plan for the company. The case describes the company background, genesis of ... More

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  4. Purchasing

    Authors: Raghuram, K; Tripathy, Arabinda;

    Reference No: QM0186TEC Pages: 6 Published on: 1, January, 1983

    Abstract: This is a general note on purchasing, dealing with the role of purchasing, different types of purchasing, and different stages in purchasing. The aim of the note is to introduce the purchasing function to students. ... More

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  5. Product Design Experience of Symphony (A)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0345(A) Pages: 14 Published on: 14, August, 2002

    Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More

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  6. Reliance Industries Limited: Global Financing Choices

    Authors: Varma, Jayanth R;

    Reference No: F&A0443 Pages: 12 Published on: 11, November, 1997

    Abstract: This is a comprehensive case on international financing decisions covering capital structure decisions, choice of maturity, market timing, and foreign exchange risks. ... More

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  7. Bangalore Integrated Systems and Solutions Pvt Ltd (B)

    Authors: Sahay, Arvind;

    Reference No: MAR0362(B) Pages: 1 Published on: 31, May, 2005

    Abstract: This case describes events subsequent to these describes in "Bangalore Integrated Systems and Solutions Private Limited (BISS) (A)" (MAR0362) case. The company has developed new products which have found acceptance. It has seated up its operations in roots. ... More

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  8. Household Products (India) Limited (C)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0092(C) Pages: 4 Published on: 1, January, 1971

    Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More

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  9. Hidesign: Brand by Design

    Authors: Koshy, Abraham;

    Reference No: MAR0380 Pages: 34 Published on: 26, June, 2006

    Abstract: Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some sense is more in proportion to the sales that the brand had ... More

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  10. Vicks Vaporub

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0174 Pages: 10 Published on: 1, January, 1976

    Abstract: When Vicks Vaporub was introduced, a few similar balms were already well entrenched in the Indian market. It was now up to Richardson Hindustan Limited to position Vicks in such a way that the consumers perceived it as different, from the other multipurpose balms. Vicks Vaporub was given a specific ... More

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  11. Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions

    Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita;

    Reference No: MAR0389 Pages: 9 Published on: 9, November, 2007

    Abstract: This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt Benckiser India Limited introduced a number of brand extensions. Some of these extensions ... More

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  12. Pragati Chemicals (A)

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0197(A) Pages: 8 Published on: 1, January, 1977

    Abstract: A chemical company with considerable in-house competence in plant design is diversifying into project sales. This raises conflicts with product sales. A clearcut sales strategy in respect of projects is called for. ... More

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  13. Mafatlal Textiles

    Authors: Korwar, Ashok;

    Reference No: IMG0005 Pages: 17 Published on: 22, February, 1994

    Abstract: Case describes Mafatlal's entry into exports, efforts at upgrading itself. Key issues are: entry strategy, choice of product, organizational learning, and challenges of moving up the value chain. ... More

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  14. A Case on New Product Introduction: HMT NC Machine

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0245 Pages: 5 Published on: 1, January, 1979

    Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decisionmaking process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More

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