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Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

Related Searches: OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0', OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'0, OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0''

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  1. Crossword - Consumer Relationship Management

    Authors: Sinha, Piyush Kumar; Sood, Vandana;

    Reference No: MAR0368 Pages: 22 Published on: 27, December, 2005

    Abstract: Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive edge by maintaining a large database of regular and high value customers and ... More

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  2. Suryodaya Private Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0070 Pages: 8 Published on: 1, January, 1966

    Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More

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  3. CavinKare Private Limited (B): Entry into Soaps and Detergents Market

    Authors: Jaiswal, Anand Kumar;

    Reference No: MAR0385(B) Pages: 13 Published on: 17, August, 2007

    Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More

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  4. Power Pumps Company**

    Authors: Mehta, S C; Dave, Pratima;

    Reference No: MAR0103 Pages: 17 Published on: 1, January, 1973

    Abstract: The case presents the marketing operations in a medium sized power pump company that has become very strong in certain marketing segments. But the company intends exploiting new marketing opportunities, particularly in agriculture. The company has a fairly traditional marketing setup and requires a total reorientation of its operations. Issues ... More

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  5. Vikas Textiles Limited

    Authors: Verma, Pramod;

    Reference No: P&IR0076 Pages: 8 Published on: 1, January, 1975

    Abstract: The case deals with the problem of promotion in a textile mill. The situation arose when a salesman died and his position was to be filled in by one of the two joint salesmen who were working under him. One of them had many years' experience in the sales department, ... More

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  6. Creative Judgement in Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0221TEC Pages: 4 Published on: 1, January, 1979

    Abstract: The success of an advertisement depends on the judgement at various stages of creating an advertisement apart from the research which may have gone into the development of the campaign. The copywriter, who plays a major role in the creative process, has to evolve an appropriate creative approach based on ... More

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  7. Comfort in Steam

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0331 Pages: 4 Published on: 28, October, 1999

    Abstract: The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail price printed on the carton was less than the amount he paid. In ... More

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  8. Telerad Private Limited (A) **

    Authors: Aggarwal, S C;

    Reference No: PROD0051(A) Pages: 24 Published on: 1, January, 1967

    Abstract: Discusses the major technological developments accomplished over a period of ten years. Technological problems have been highlighted in particular. In the process of doing its own development work, the company had to face on the one hand many a financial and growth problem, and on the other, further product?development ... More

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  9. Dainik Bhaskar - Jaipur

    Authors: Sinha, Piyush Kumar;

    Reference No: MAR0346 Pages: 25 Published on: 24, October, 2002

    Abstract: This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market or even a saturated market. It requires vision, courage and most ... More

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  10. Cinestar Soaps (Private) Limited

    Authors: Balakrishnan, K;

    Reference No: F&A0306 Pages: 2 Published on: 1, January, 1977

    Abstract: Presents a problem in sales variance analysis. Total sales variance can be analyzed into price, quantity, and mix variances. Raises a special problem concerning quantity variance when the sales department sells more than what is produced. The variances can be worked out in three different units?revenue, profit, and contribution. ... More

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  11. Music to Ears

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0364 Pages: 4 Published on: 30, May, 2005

    Abstract: A customer was disappointed to find a defective music audio cassette soon after opening the wrapper of a newly bought set. On taking this set back to the retail shop from where the purchase was made, customer was denied the replacement of defective product. Customer was also badly treated by ... More

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  12. Dredging Corporation of India

    Authors: Raghuram, G; Vohra, Neharika;

    Reference No: PSG0081 Pages: 24 Published on: 26, February, 2001

    Abstract: Dredging Corporation of India (DCI) catered to about 50 percent of the dredging requirements in India, most of which were at the major ports. This market share had dropped from a 95 percent level, over the past few years, due primarily to liberalization and ports moving away from a nomination basis to ... More

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  13. Voltas's Room Air Conditioner Campaign: "India ka dil, India ka AC"

    Authors: Vyas, Preeta H; Sahoo, Debajani;

    Reference No: MAR0384 Pages: 20 Published on: 24, January, 2007

    Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More

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