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Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0''

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  1. Tez Micro Computers (B)

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0207(B) Pages: 8 Published on: 1, January, 1979

    Abstract: The case deals with the positions taken by various microcomputer-manufacturing companies that came into the market after Tez Computers Limited. In light of the positions taken by competitors, should the company change its position, or should it maintain the same old position? ... More

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  2. The Case of the Baffled Garment Exporter

    Authors: Korwar, Ashok;

    Reference No: IMG0010 Pages: 3 Published on: 29, May, 1995

    Abstract: This case illustrates the decision problems facing a garment exporter when exchange rates change drastically. The intent of the case is to highlight the concept of real risk versus nominal risk. The case also aims to get students to realize that management decision depend on underlying realities, not purely exchenge ... More

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  3. Core Healthcare Limited (A)

    Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

    Reference No: MAR0341(A) Pages: 21 Published on: 14, December, 2000

    Abstract: This case describes the process of international market selection. Two frameworks - Kotler's Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, ... More

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  4. Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women

    Authors: Verma, Sanjay; Thakuria, Shubhi;

    Reference No: MAR0490 Pages: 15 Published on: 13, April, 2017

    Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More

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  5. Dainik Jagran - Western Uttar Pradesh Assault

    Authors: Sinha, Piyush Kumar;

    Reference No: MAR0348 Pages: 49 Published on: 12, February, 2002

    Abstract: The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such an exercise. The case describes the process of identifying the gaps in the market so ... More

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  6. Urvashi Spinning Mills

    Authors: Balakrishnan, K;

    Reference No: F&A0307 Pages: 2 Published on: 1, January, 1977

    Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More

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  7. Dainik Jagran (A): Towards a New Direction

    Authors: Sinha, Piyush Kumar; Koshy, Abraham; Singh, Anuj;

    Reference No: MAR0367 Pages: 40 Published on: 16, November, 2005

    Abstract: Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position in the states of Delhi, Madhya Pradesh, Punjab, Haryana, Himachal Pradesh and the union ... More

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  8. Western India Pharmaceutical Company (A)

    Authors: Vora, M N;

    Reference No: MAR0015(A) Pages: 5 Published on: 1, January, 1964

    Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More

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  9. CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business

    Authors: Jaiswal, Anand Kumar;

    Reference No: MAR0385(A) Pages: 22 Published on: 17, August, 2007

    Abstract: CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, ... More

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  10. Drista Pharmaceuticals

    Authors: Mehta, S C; Dave, Pratima;

    Reference No: MAR0102 Pages: 7 Published on: 1, January, 1973

    Abstract: The case deals with the introduction of an oral analgesic that has a considerable product differentiation and unique selling proposition. Introductory marketing effort of the company is described and a plan for a full launch of the product has to be worked out. ... More

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  11. New Detergent Washing Tablet

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

    Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

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  12. Hindustan Lever Limited **

    Authors: Paul, S; Rao, N N Venkata;

    Reference No: ECO0019 Pages: 13 Published on: 1, January, 1970

    Abstract: The case deals with forecasting the market demand for a leading brand of vegetable oil called "Vanaspati." The problem is viewed from the point of view of a company that controls a substantial market share of this product in India. Students are asked to prepare a longterm forecast of ... More

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  13. Advertising: Its Purpose and Function

    Authors: Mohan, Manendra;

    Reference No: MAR0219TEC Pages: 25 Published on: 1, January, 1979

    Abstract: Explains how advertising helps to bridge the communication gap between producers and consumers. Personal selling and advertising are two forms of business communications to which consumers respond. Advertising is done in a nonpersonal manner through intermediaries or media. The function of advertising is to contribute towards the greater availability ... More

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  14. Hindustan Lever -- International Division: `May You Live in Interesting Times' ... Old Chinese Curse

    Authors: Korwar, Ashok;

    Reference No: IMG0007 Pages: 20 Published on: 13, March, 1995

    Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More

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  15. Maruti Udyog Limited: International Marketing

    Authors: Jain, Abhinandan K;

    Reference No: MAR0311 Pages: 23 Published on: 7, October, 1997

    Abstract: The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international marketing plan for the company. The case describes the company background, genesis of ... More

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