Search results for 'marketing management cas'

Authors: Banerjee, Arindam;

Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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Authors: Roy, Subhadip; Matta, Nikita;

Reference No: MAR0556 Pages: 21 Published on: 30, April, 2025

Abstract: The case study is centred around Amar Chitra Katha (ACK), discussing the developments and trends for the company after 2010. The brand underwent significant changes both internally and externally between 2010 and 2024. The discussion dilemma is related to the growth strategy around managing the 4Ps and the collaborative strategies through which the ... More

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Authors: Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

Reference No: MAR0325(D) Pages: 12 Published on: 1, January, 2000

Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0285 Pages: 23 Published on: 23, January, 2003

Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More

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Authors: Ahmed, Bashir; Patel, G A;

Reference No: CMA0550 Pages: 8 Published on: 1, January, 1981

Abstract: The article reviews the technological dimension, marketing, distribution channels, and market development of veterinary products. The other areas covered are target estimation, pricing of products, and market personnel management. ... More

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Authors: Roy, Subhadip; Sharma, Pretty;

Reference No: MAR0529 Pages: 12 Published on: 18, January, 2023

Abstract: The case describes the dilemma faced by Phalgun in Dice Toy Labs, where he has to make a decision about his future marketing strategy, i.e., whether to stick to his original marketing strategy of retail consumers or shift to business markets in the given market conditions. This company found ... More

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Authors: Desai, D K;

Reference No: CMA0549TEC Pages: 18 Published on: 1, January, 1981

Abstract: Deals comprehensively with all facets of the seed industry. The various attempts by the government in giving institutional support for seed production and marketing are described. The latest amongst these - the National Seed Project - is discussed in detail. The type of seed marketeers, the vast scope for the ... More

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Authors: Roy, Subhadip;

Reference No: MAR0523 Pages: 11 Published on: 16, June, 2021

Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More

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Authors: Verma, Sanjay;

Reference No: MAR0538(A) Pages: 19 Published on: 12, August, 2024

Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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Authors: Anubhai, Prafull; Kaul, Mohan; Luthral;

Reference No: QM0114 Pages: 6 Published on: 1, January, 1976

Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More

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Authors: Joag, S G; Mehta, S C;

Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

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Authors: Desai, D K;

Reference No: CMA0028TEC Pages: 52 Published on: 20, December, 1966

Abstract: This is a comprehensive note explaining the requirement of fertilizers in India the management problems related to the distribution of fertilizers in India. ... More

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