Search results for 'marketing cases 2'

Authors: Sharan, Girja; Gupta, V K;

Reference No: CMA0226(A) Pages: 6 Published on: 1, August, 1972

Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More

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Authors: Sharan, Girja; Gupta, V K;

Reference No: CMA0226(B) Pages: 16 Published on: 22, January, 1973

Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More

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Authors: George, P S;

Reference No: CMA0026(B) Pages: 6 Published on: 10, November, 1971

Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More

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Authors: Mathur, D P;

Reference No: CMA0441TEC Pages: 12 Published on: 28, July, 1977

Abstract: The note deals with the characteristics of agricultural output marketing such as period of harvesting, season of market arrivals in India, etc. An attempt is also made to examine the farmers' behaviour regarding time and place of sale. ... More

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Authors: Desai, D K;

Reference No: CMA0239 Pages: 6 Published on: 19, October, 1972

Abstract: A leading bank in Western India advertised loan facilities available to fertilizer distributors. Looking to the scope of fertilizer consumption in Gujarat, two firms applied for a loan of Rs 2.2 lakh and Rs 1 lakh respectively. All the required information was provided in the application form. Having received the applications, the ... More

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Authors: Gupta, V K; Gopalaswamy, T P;

Reference No: CMA0201TEC Pages: 38 Published on: 18, November, 1970

Abstract: Describes the conditions under which agriculture is carried out in India, the manner in which people earn their livelihood, the components of their expenditure and savings and capital formation. It also deals with the relative position of various districts in selected states in terms of generating income their potentialities for ... More

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Authors: Sharan, Girja; Mathur, D P;

Reference No: CMA0228 Pages: 7 Published on: 14, August, 1972

Abstract: The case deals with the cost structure of Modern Rice Mill Plant. ... More

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Authors: Singh, Gurudev;

Reference No: CMA0672TEC Pages: 7 Published on: 1, January, 1988

Abstract: Financial tasks on a farm have strong links with production, marketing, and consumption. Since production, marketing and consumption decisions are based on expectations which are uncertain, management decisions have to take into account financial risks that might result from such uncertainties. These risks may have more pronounced effect in case ... More

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Authors: George, P S;

Reference No: CMA0329(B) Pages: 4 Published on: 8, August, 1975

Abstract: After identifying the variables influencing the marketing surplus, an attempt is made to quantify the marketable surplus available in a given region. The case provides the data needed for such an analysis. ... More

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Authors: George, P S;

Reference No: CMA0185(B) Pages: 7 Published on: 20, January, 1970

Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More

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Authors: Desai, D K;

Reference No: CMA0028TEC Pages: 52 Published on: 20, December, 1966

Abstract: This is a comprehensive note explaining the requirement of fertilizers in India the management problems related to the distribution of fertilizers in India. ... More

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Authors: George, P S;

Reference No: CMA0211 Pages: 12 Published on: 10, November, 1971

Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

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Authors: Desai, D K;

Reference No: CMA0237 Pages: 8 Published on: 19, October, 1972

Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More

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