Register / Login
All
  1. Home
  2. Search results for: 'Market Research for'

Filter By

Discipline
  1. Economics (5)
  2. Finance (2)
  3. Human Resource Management (1)
  4. IT and Systems (3)
  5. Innovation and Entrepreneurship (6)
  6. International Business (1)
  7. Marketing (60)
  8. Operations Management (16)
  9. Organizational Behaviour (49)
  10. Public Policy and Law (2)
  11. Quantitative Methods (10)
  12. Strategic Management (32)
Language
  1. English (93)
  2. Hindi (1)
Sector
  1. Agriculture and Animal Husbandry (8)
  2. Cooperatives (1)
  3. Education (2)
  4. Health (6)
  5. Infrastructure (1)
  6. Manufacturing (60)
  7. Mining (1)
  8. Miscellaneous (11)
  9. Public Sector (2)
  10. Telecom and Software (1)
  11. Trade (1)
  12. Transportation and Logistics (5)
State
  1. Andhra Pradesh (1)
  2. Delhi (1)
  3. Gujarat (17)
  4. Karnataka (2)
  5. Kerala (1)
  6. Maharashtra (4)
  7. Tamil Nadu (1)
Product Type
  1. Case (93)
  3. Exercise (1)
  5. Technical Note (17)

Your search 'Market Research for pa§or=214' did not match any products.
Showing results using some of your search terms 'Market Research for pa§or=214'

Search results for 'Market Research for'

Related Searches: Market Research for pa, Market Research for pan, Market Research for pant, Market Research for Economy (A), Market Research for pa or 206

per page

  1. Laxmi Steel Tubes: Market Research for Stainless Seamless Tubes

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0242 Pages: 11 Published on: 1, January, 1979

    Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More

    Buy Case

  2. Cerenity Sanitizer: Marketing Research for New Product Launch (A)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(A) Pages: 14 Published on: 31, March, 2014

    Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More

    Buy Case

  3. Chemical Products Limited (B) - Research Design

    Authors: Jain, Abhinandan K;

    Reference No: MAR0421(B) Pages: 6 Published on: 8, June, 2011

    Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More

    Buy Case

  4. RentYourFashion.com (C)

    Authors: Tripathi, Sanjeev; Agrawal, Rahul;

    Reference No: MAR0463(C) Pages: 18 Published on: 30, March, 2015

    Abstract: Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary business model for the service. And through qualitative research they found that consumers indeed ... More

    Buy Case

  5. Cerenity Sanitizer: Marketing Research for New Product Launch (B)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(B) Pages: 21 Published on: 31, March, 2014

    Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More

    Buy Case

  6. Indian Products Limited (A): Preparing a Plan for Data Analysis

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(A) Pages: 10 Published on: 14, December, 1994

    Abstract: The case describes the cooking medium market in India. It provides details of a research study to assess opportunity for a new brand of small pack refined oil and determine the best product concept in terms of consumer acceptance and appeal. Three different phases of research for 1) generating attributes, 2) generating ... More

    Buy Case

  7. Fruitzone India Limited (B): Designing the Research Questionnaire

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(B) Pages: 4 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company is conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how Fruitzone India Limited conducts an exploratory research ... More

    Buy Case

  8. TEGA Industries: Internationalisation Strategy for Conveyor Products 2011

    Authors: Jain, Abhinandan; Madan, Mohanka; Saha, Jahar;

    Reference No: MAR0517 Pages: 22 Published on: 9, February, 2021

    Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More

    Buy Case

  9. Tej Auto Limited (C): Market Definition and Preliminary Analysis

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(C) Pages: 26 Published on: 29, March, 2012

    Abstract: Two entrepreneurs were grappling with defining the market for introducing their brand of scooters in India in 1981. They had generated options of market definition through preliminary analysis and their own insights based on the data collected through an all India survey study of scooter owners and non- owners. . The study ... More

    Buy Case

  10. Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions

    Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita;

    Reference No: MAR0389 Pages: 9 Published on: 9, November, 2007

    Abstract: This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt Benckiser India Limited introduced a number of brand extensions. Some of these extensions ... More

    Buy Case

  11. RentYourFashion.com (B)

    Authors: Tripathi, Sanjeev; Agrawal, Rahul;

    Reference No: MAR0463(B) Pages: 16 Published on: 30, March, 2015

    Abstract: Since the concept of rental clothing business was new for Indian market and very few players were dealing in it, ‘Wright & Company’ consulting did an exploratory research to understand the model. Through two expert interviews and extensive survey of the business model of existing players across countries, they developed better ... More

    Buy Case

  12. Fruitzone India Limited (D): Additional Conclusive Research

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(D) Pages: 6 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. After they had completed the confirmatory research they still had ... More

    Buy Case

  13. Fruitzone India Limited (A): Designing the Research Questions

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(A) Pages: 8 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was contemplating launching a new flavour of fruit juice and decided to conduct a feasibility study. It hired an external market research agency, India Monitor International (IM)) to ... More

    Buy Case

  14. Chemical Products Limited (A) - Defining a Research Problem

    Authors: Jain, Abhinandan K;

    Reference No: MAR0421(A) Pages: 6 Published on: 8, June, 2011

    Abstract: The case describes the decision situation of assessing whether to set up production facilities for producing synthetic menthol. The context covers the description of the company, the product : menthol, production process of menthol, international trade, and government environment. The rest of the case describes the decision problems, research problems, information ... More

    Buy Case

  15. Tej Auto Limited (B): Research Design, Data Preparation and Data Analysis Plan

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(B) Pages: 27 Published on: 29, March, 2012

    Abstract: The case describes the all India consumer survey planned to assess the key issues of nature of emerging competition and of decide targeting, positioning, and product features for a new brand of scooters by two entrepreneurs in 1981. The survey study was to examine buyer behaviour of scooter owners and non-owners. ... More

    Buy Case

Items 1 to 15 of 115

per page

My Cart

You have no items
in your shopping cart.

video title

video content