Register / Login
All
  1. Home
  2. Catalog Advanced Search
  3. Results

Catalog Advanced Search

74 item(s) were found using the following search criteria
  • Authors: Gupta, V K

Don't see what you're looking for? Modify your search

per page

  1. Sanand Taluka Cooperative Marketing Society Limited **

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

    Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

    Buy Case

  2. Features of Rural Marketing in India

    Authors: Gupta, V K; Gopalaswamy, T P;

    Reference No: CMA0201TEC Pages: 38 Published on: 18, November, 1970

    Abstract: Describes the conditions under which agriculture is carried out in India, the manner in which people earn their livelihood, the components of their expenditure and savings and capital formation. It also deals with the relative position of various districts in selected states in terms of generating income their potentialities for ... More

    Buy Case

  3. Khandasari Sugar Manufacturing Company **

    Authors: Gopalaswamy, T P; Gupta, V K;

    Reference No: CMA0203 Pages: 4 Published on: 18, November, 1970

    Abstract: This case discusses conditions under which the Khasari industry operates, problems of determining cost-volume relationship, problems in relation to the determination of breakeven volume. ... More

    Buy Case

  4. Kotis Power Tillers (A)

    Authors: Sharan, Girja; Gupta, V K;

    Reference No: CMA0226(A) Pages: 6 Published on: 1, August, 1972

    Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More

    Buy Case

  5. Kotis Power Tillers (B)

    Authors: Sharan, Girja; Gupta, V K;

    Reference No: CMA0226(B) Pages: 16 Published on: 22, January, 1973

    Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More

    Buy Case

  6. The Rural Community

    Authors: Gupta, V K; Bhatnagar, G S;

    Reference No: CMA0244TEC Pages: 4 Published on: 7, February, 1973

    Abstract: The note tries to bring out certain differences describes the characteristics of the rural community. ... More

    Buy Case

  7. Disputes Over Purchase of a Modern Mill

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0245 Pages: 17 Published on: 7, February, 1972

    Abstract: The case provides comparison between old and modernized machinery in respect of milling performance. It highlights the nature of problems that arise in the process of modernization. It also helps in evaluation of milling performance. ... More

    Buy Case

  8. Karjad State Cooperative Marketing Federation (KSCMF) **

    Authors: Gupta, V K; Gopalaswamy, T P;

    Reference No: CMA0246 Pages: 11 Published on: 7, February, 1973

    Abstract: The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network. ... More

    Buy Case

  9. Messrs. Shah and Mehta Company

    Authors: Gupta, V K; Devarshi, D N;

    Reference No: CMA0247 Pages: 15 Published on: 7, February, 1973

    Abstract: The case attempts to highlight the position of a product in relation to other products which the company is marketing. It discusses possibilities to make this product economically viable along with reasons for retaining it even though it may not be profitable. ... More

    Buy Case

  10. Study of Small Group Behaviour

    Authors: Gupta, V K;

    Reference No: CMA0248TEC Pages: 4 Published on: 7, February, 1973

    Abstract: The note discusses the basis for useful classification of groups their relevance to business managers. ... More

    Buy Case

  11. Reference Groups**

    Authors: Gupta, V K; Bhatnagar, G S;

    Reference No: CMA0249TEC Pages: 4 Published on: 7, February, 1973

    Abstract: Discusses the concept of reference groups and its application in marketing programmes. It also brings out the relevance of understanding group dynamics for organizational development. ... More

    Buy Case

  12. Modernization of Post Harvest Paddy Technology**

    Authors: Gupta, V K: Mathur, D.P.;

    Reference No: CMA0276 Pages: 14 Published on: 17, December, 1974

    Abstract: An attempt is made to delineate areas of concern for modernization in post harvest paddy technology in India. A system approach has been followed different stages from paddy harvesting to the final availability of rice have been described in detail in order to find ways means of evolving a suitable ... More

    Buy Case

  13. Paddy Procurement and Milling (Karnal District) **

    Authors: Gupta, V K;

    Reference No: CMA0285 Pages: 7 Published on: 6, January, 1975

    Abstract: Highlights problems millers face in the procurement of paddy under the levy system where paddy is sold in the open market but millers have to sell rice at controlled prices and quality specifications to the government. Explores ways and means of meeting paddy requirements of millers making milling operations remunerative. ... More

    Buy Case

  14. Regional and Intra-regional Organizational Structure for Paddy Procurement - Sri Lanka

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0300 Pages: 10 Published on: 2, January, 1975

    Abstract: Describes the regional and intra-regional organizational structure developed by the paddy marketing board for paddy and rice procurement in Sri Lanka. Organizational efficiency at regional level was studied with respect to staffing pattern, workload of the staff members, quantity of paddy and rice procured and the cost of procurement. ... More

    Buy Case

  15. Foodgrain Procurement (A) **

    Authors: Gupta, V K;

    Reference No: CMA0308(A) Pages: 10 Published on: 21, January, 1974

    Abstract: The case focuses on the problems the Paddy Marketing Board of Sri Lanka faces in the procurement of rice paddy, maintenance of quality control measures and high cost of procurement. A suitable organizational strategy has to be evolved under the existing system in order to achieve maximum efficiency. ... More

    Buy Case

Items 16 to 30 of 74

per page

My Cart

You have no items
in your shopping cart.

video title

video content