Reference No: F&A0281(A)Pages: 10Published on: 1, January, 1976
Abstract: PPIL is engaged in activities ranging from pure consultancy to total turnkey projects in high-technology fields, most of them of a pioneering nature. Case (A) describes how, faced with the various problems related to the high degree of diversity in the nature of projects and their geographical dispersion, the need ... More
Reference No: QM0100(F)Pages: 20Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: MAR0091(B)Pages: 15Published on: 1, January, 1976
Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More
Reference No: MAR0178Pages: 10Published on: 1, January, 1976
Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More
Reference No: BP0070Pages: 23Published on: 1, January, 1976
Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More
Reference No: F&A0289Pages: 3 Published on: 1, January, 1976
Abstract: Describes a corporate planner's perceptions of his roles and responsibilities in the corporate planning process. Questions are raised about the organizational relationship between the corporate planner and the line manager. A related issue for discussion is the need for career development for the corporate planner. ... More
Reference No: F&A0113Pages: 14Published on: 1, January, 1976
Abstract: The company is engaged in manufacturing a wide range of diversified activities like sugar, cement, vanaspati, chemicals, etc. The results of operations are published in the form of a consolidated balance sheet and profit and loss account. Questions are raised as to how useful these figures are to outside analysts, ... More
