Most Popular cases

Authors: Gupta, Subroto Sen;

Reference No: MAR0171(A) Pages: 13 Published on: 1, January, 1976

Abstract: After many years of "ethical" promotion, Glaxo's syrupbased tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhattacharyya, S K;

Reference No: F&A0263(C) Pages: 11 Published on: 1, January, 1976

Abstract: The phenomenal expansion of SBI in terms of the number of branches, their geographical dispersion, and the areas of activities, necessitated a study of the organizational objectives and structure. The study broadly defined the objectives of the bank, profit, market penetration, and position of leadership in the market. To ensure ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Murthy, Nirmala; Satia, J K;

Reference No: QM0102(A) Pages: 11 Published on: 1, January, 1976

Abstract: Has been based on experience in developing information systems in India Population Project (District UP). ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bijapurkar, Ashoke; Mote, V L; Gupta, Subroto Sen;

Reference No: MAR0144(G) Pages: 11 Published on: 1, January, 1976

Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Subroto Sen;

Reference No: MAR0176 Pages: 15 Published on: 1, January, 1976

Abstract: Protein Foods Association educated people on nutrition. In 1972, there was a three phase evaluation of the effectiveness of the Protein Communication Programme in Maharashtra. After specifying the communication task, target group, media strategy and mediawise expenditure of the campaign, the case gives the detailed methodology of the survey and the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Wadhva, C D; Bhandari, B R;

Reference No: ECO0233 Pages: 16 Published on: 1, January, 1976

Abstract: This case deals with the intricacies of international contracting in the export-import business, including the problems of exchange rate fluctuations. The case specifically focuses on the export contract of Super Traders Ltd, Bombay (an export house), with the Textile Trading Corporation, Tedda (Tedda Arab Kingdom), concluded in 1964 on a principal ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+