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Most Popular cases

List of Most Popular Cases

  1. Urabian Airbus Project

    Authors: Balakrishnan, K;

    Reference No: QM0111 Pages: 12 Published on: 1, January, 1976

    Abstract: Deals with the problems associated with the introduction of five widebody Airbuses to replace a fleet of Turbo Props and Caravelles. As it is essential to synchronize the publicity campaign with the formal introduction of the Airbus, the management wants to know when the five aircraft will be ready ... More

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  2. Ahmedabad Textiles Limited (B)

    Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

    Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

    Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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  3. Liberty Shirts

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0178 Pages: 10 Published on: 1, January, 1976

    Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More

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  4. Processes and Projects (India) Limited (B)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0281(B) Pages: 21 Published on: 1, January, 1976

    Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More

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  5. Punjab National Bank (A)

    Authors: Murthy, K R S; Thomas, Philip S;

    Reference No: BP0067(A) Pages: 21 Published on: 1, January, 1976

    Abstract: A top executive with experience in the manufacturing business of a multinationals consumer goods subsidiary and Government of Indias international trading company is appointed by the Finance Ministry to the top post of a large nationalized bank. The case highlights the dilemma this executive faces in reconciling sharply differing views ... More

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  6. Punjab National Bank (E)

    Authors: Murthy, K R S;

    Reference No: BP0081(E) Pages: 4 Published on: 1, January, 1976

    Abstract: Presents an interview with a new Chief Executive of the bank, and describes how the Chief Executive views the bank and its priorities and style. It might be useful to contrast this case with the Punjab National Bank (B) (BP0082) case to understand the differences between the styles of the ... More

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  7. Process Evaluation System for a Family Planning Programme (A)

    Authors: Murthy, Nirmala; Satia, J K;

    Reference No: QM0102(A) Pages: 11 Published on: 1, January, 1976

    Abstract: Has been based on experience in developing information systems in India Population Project (District UP). ... More

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  8. Bank Branch Operations: A Case Study

    Authors: Satia, J K; Korgaonker, M G;

    Reference No: PROD0113 Pages: 8 Published on: 1, January, 1976

    Abstract: The case deals with the operations in a bank branch. First, the customer services provided and the approximate service times are reviewed. Flow of vouchers pertaining to the customer services and the operations performed on the vouchers at various centres is presented in the form of flow charts. Numerical data ... More

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  9. Gaskets and Radiators Private Limited (A)

    Authors: Khurana, Rakesh;

    Reference No: MAR0153(A) Pages: 32 Published on: 1, January, 1976

    Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More

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