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Most Popular cases
List of Most Popular Cases
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Ahmedabad Textiles Limited (B)
Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;
Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976
Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More
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Liberty Shirts
Authors: Gupta, Subroto Sen;
Reference No: MAR0178 Pages: 10 Published on: 1, January, 1976
Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More
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State Bank of India (G)
Authors: Bhattacharyya, S K; Singh, A K;
Reference No: F&A0263(G) Pages: 11 Published on: 1, January, 1976
Abstract: The planning manager wonders how effective the budgetary control and performance-reporting system has been in terms of its original objectives. Operational and managerial issues relating to environmental scanning, target setting, potential identification, etc., and an inadequate effort on the part of head office officials to guide their branch managers in ... More
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Bureau of Public Enterprises
Authors: Murthy, K R S;
Reference No: BP0072 Pages: 18 Published on: 1, January, 1976
Abstract: Describes the setting up of the Bureau of Public Enterprises and its role and functions as they have evolved over the time. The views and recommendations of the study team on public sector undertakings of the Administrative Reforms Commission and the final recommendations of the commission are also described. The ... More
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Hindustan Tractors Limited (C)
Authors: Murthy, K R S;
Reference No: BP0069(C) Pages: 12 Published on: 1, January, 1976
Abstract: Presents the problems the authorized controller faced in running a unit after taking over the company under the Industries Act. The case is particularly useful in focusing or re establishing the relations with foreign collaborators and suppliers for turning the company around. ... More
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Shipping Corporation of India Limited (A)
Authors: Kaul, Mohan; Mote, V L; Sheth, N R;
Reference No: QM0084(A) Pages: 26 Published on: 1, January, 1976
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Arun Ranganath Deshpande (E)
Authors: Ranade, Ashok; Malya, M Meenakshi;
Reference No: QM0100(E) Pages: 16 Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
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Super Traders Limited
Authors: Wadhva, C D; Bhandari, B R;
Reference No: ECO0233 Pages: 16 Published on: 1, January, 1976
Abstract: This case deals with the intricacies of international contracting in the export-import business, including the problems of exchange rate fluctuations. The case specifically focuses on the export contract of Super Traders Ltd, Bombay (an export house), with the Textile Trading Corporation, Tedda (Tedda Arab Kingdom), concluded in 1964 on a principal ... More
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Urabian Airbus Project
Authors: Balakrishnan, K;
Reference No: QM0111 Pages: 12 Published on: 1, January, 1976
Abstract: Deals with the problems associated with the introduction of five wide body Airbuses to replace a fleet of Turbo Props and Caravelles. As it is essential to synchronize the publicity campaign with the formal introduction of the Airbus, the management wants to know when the five aircraft will be ready ... More
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Gaskets and Radiators Private Limited (A)
Authors: Khurana, Rakesh;
Reference No: MAR0153(A) Pages: 32 Published on: 1, January, 1976
Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More
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Syrup Minadex (A)
Authors: Gupta, Subroto Sen;
Reference No: MAR0171(A) Pages: 13 Published on: 1, January, 1976
Abstract: After many years of "ethical" promotion, Glaxo's syrup based tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More
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