Most Popular cases

List of Most Popular Cases

  1. Long Range Planning in the Public Sector Steel Industry**

    Authors: Kulkarni, G R;

    Reference No: BP0095 Pages: 12 Published on: 1, January, 1976

    Abstract: The public sector steel companies in India represent an overwhelmingly dominant segment of the total steel industry of the country. As such, corporate long range planning assumes dimensions which almost seem to overlap with the task of national log range planni The case provides an introduction to the complexity of ... More

  2. Pears Toilet Soap

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

    Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

  3. Mrs. Varghese and Target Couple Register

    Authors: Satia, J K;

    Reference No: PSG0003 Pages: 8 Published on: 1, January, 1976

    Abstract: This case outlines the problems of an Auxiliary Nurse Midwife (ANM) in motivating new couples for acceptance of family planning. Her targets in the new plan are nearly two and a half times the target of the previous years, and six times her achievement of last year. She consulted The ... More

  4. Pikko Company **

    Authors: Saha, Jahar; Mote, V L; Malya, M Meenakshi;

    Reference No: QM0095 Pages: 3 Published on: 1, January, 1976

    Abstract: Evaluation of a two stage sampling inspection scheme in the context of Export. ... More

  5. Shri Krishna Saw Mills **

    Authors: Issac, Akkanad M; Puranik, C S;

    Reference No: PROD0116 Pages: 11 Published on: 1, January, 1976

    Abstract: Data are presented to help develop an integrated model for procuring seasonal material (round log), and the scheduling production in a large sawmill. This case is useful for teaching the concepts of aggregate scheduling, especially through the use of linear programming. A note on the timber industry is included. ... More

  6. Hindustan Tractors Limited (A)

    Authors: Murthy, K R S;

    Reference No: BP0069(A) Pages: 21 Published on: 1, January, 1976

    Abstract: A comprehensive case, Hindustan Tractors Limited (AR) brings the functional and general management policies of the company into sharp focus against the background of industry trends, competitor strategies, and government licensing and pricing policies. The case is helpful in explaining how the companys basic policies were illtuned to techno ... More

  7. ABC Plastics Private Limited (B)

    Authors: Wadhva, C D;

    Reference No: ECO0234(B) Pages: 7 Published on: 1, January, 1976

    Abstract: A follow-up of ABC Plastics Private Limited (A), this case describes the decisions actually taken by Mr. C.H. Desai, Director of ABC Plastics, a small-scale unit manufacturing rigid PVC pipes, on the choice of export house(s) through which to export the company's products. It also spells out the ... More

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