Reference No: PROD0151Pages: 8 Published on: 1, January, 1979
Abstract: The case describes the design of a tape oriented sales analysis system for a company engaged in distribution of a large number of products. The case leads on to a more sophisticated disk based design. ... More
Reference No: BP0138Pages: 7Published on: 1, January, 1979
Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More
Reference No: MAR0242Pages: 11 Published on: 1, January, 1979
Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More
Reference No: F&A0329Pages: 3 Published on: 1, January, 1979
Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and the balance sheet for an engineering company. It also involves preparation of journal entries for adjustments to be made to the trial balance. The case is based on the published annual report of an ... More
Reference No: CMA0489Pages: 12Published on: 1, January, 1979
Abstract: The case is based on an on-going project for raising coffee and rubber plantations over 8,000 hectares in one of the states in North-Eastern India. Besides others, the major objective of the project is to wean the shifting cultivators away from their age old profession which is considered to be socially ... More
Reference No: MAR0207(A)Pages: 13Published on: 1, January, 1979
Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More
Reference No: MAR0227Pages: 8Published on: 1, January, 1979
Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More
Reference No: BP0155Pages: 6Published on: 1, January, 1979
Abstract: Describes the difficulties encountered by a large packaging containers manufacturer who had not responded to environmental changes in time. It provides an opportunity for discussing the relationship between an enterprise and its environment, as also the need to take strategic action to keep the two well-balanced. ... More
Reference No: CMA0508Pages: 17Published on: 1, January, 1979
Abstract: The new managing director of a recently formed state government undertaking is interested in developing a suitable marketing strategy for the disposal of timru leaves, a product widely used as the wrapper for beedis. Problems encountered include poor leaf quality, lack of market information, inadequate warehouse facilities, etc. A tentative ... More
Reference No: MAR0240Pages: 3Published on: 1, January, 1979
Abstract: Mr. Sundeep, the Regional Sales Manager for the Lighting Division, had lost a contract order that he had been getting for the last two years. He analyzed the situation and wondered what had gone wrong. He was getting worried as his Western Region sales were dropping. He wanted to plan ... More
Reference No: F&A0327Pages: 3Published on: 1, January, 1979
Abstract: This case deals with the preparation of financial statements i.e., profit and loss statement and bala sheet, from a list of balances. It also deals with the preparation of journal entries with respect to adjustments and additional information given, besides the list of balances. ... More
Reference No: CMA0486Pages: 9Published on: 1, January, 1979
Abstract: Illustrates the management problems of handloom weavers' cooperatives vis-a-vis the responsibilities of the public handloom projects. This case particularly reflects the organizational and human resource problems of the handloom sector. ... More
Reference No: MAR0224Pages: 13Published on: 1, January, 1979
Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More
Reference No: OB0045Pages: 8 Published on: 1, January, 1979
Abstract: The personnel manager of a recently?formed handloom development corporation introduces a format and procedures for the annual performance reporting of the corporation's employees. The corporation's managing director wants to know how the performance assessment system can be improved for monitoring output and spending more effectively. ... More
