Reference No: P&IR0077(B)Pages: 3Published on: 1, January, 1969
Abstract: Case (A) P&IR0077(A) is about the emergence and behaviour of two unions socialist and communist in an American firm of architects and engineers. It raises discussions on several industrial relations, issues, such as union recognition, inter union rivalry, union pressures, management response, etc. The class is expected to ... More
Reference No: QM0035(A)Pages: 6 Published on: 1, January, 1969
Abstract: The case deals with the suitability of a costing system for a small manufacturer who needs costing information on practically all types of business decisions. However, an elaborate costing system is expensive and involves a lot of record- keeping. The case facilitates discussion on installing the costing system. ... More
Reference No: PROD0073(B)Pages: 4Published on: 1, January, 1969
Abstract: Brings out problems in areas like purchase, sales, finance and manpower planning which always come up together with research and development problems. Also illustrates how the task force concept can be used successfully in achieving the targets in spite of all these problems. ... More
Reference No: MAR0079Pages: 4Published on: 1, January, 1969
Abstract: Stresses a medium sized company's overall marketing strategy in its export markets. It describes the company's product policies and export promotional methods. Students are expected to discuss and evaluate the overall export strategy, particularly in light of its size. ... More
Reference No: F&A0120Pages: 8 Published on: 1, January, 1969
Abstract: The general manager has to determine proper criteria for deciding the optimum size of the advertisement appropriation. The case raises the controversy between the advertising manager, who prefers reporting of expenses by advertising activity, and the cost accountant, who prefers accounting and reporting by expense heads. The procedures for compilation ... More
Reference No: OB0052Pages: 12Published on: 1, January, 1969
Abstract: The case is about a two?person relationship between a superior and a subordinate. Illustrates the importance of different value systems and certain irrational factors such as transference in work situations. ... More
Reference No: BP0036Pages: 7Published on: 1, January, 1969
Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More
Reference No: BP0027Pages: 17Published on: 1, January, 1969
Abstract: A large textile company is considering whether to enter into the manufacture of readymade garments as a few competitiors have already done. The case also presents several alternative arragements by which the company could distribute readymade garments without manufactring garments themselves. ... More
Reference No: F&A0117Pages: 13Published on: 1, January, 1969
Abstract: The case is intended for two class sessions. In the first session, the organizational problems of introducing change in the form of a new cost accounting system in an orthodox situation could be discussed. In the second session, the various "procedural systems" which should be introduced as a prerequisite for ... More
Reference No: F&A0106Pages: 21 Published on: 1, January, 1969
Abstract: Deals with the problems of a small manufacturer of engineering equipment. He needs more funds to carry through an expansion programme, essential for improving the profitability. The case also provides an opportunity for indicating the interrelationship of marketing and production functions, with financial policies. ... More
Reference No: CMA0165Pages: 11Published on: 21, January, 1969
Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More
Reference No: CMA0170(D)Pages: 5Published on: 21, March, 1969
Abstract: This case follows Part-A, Part-B, Part-C and the report on HYVP in Thanjavur District (The report, if taught). In November 1966, Mr. Madhavan called a conference of his key staff in Thanjavur. All the DAOs, the Subject Matter Specialists and the Deputy Director of Agriculture (Thanjavur-Trichy circle) were present. The agenda ... More
