Reference No: MAR0079Pages: 4Published on: 1, January, 1969
Abstract: Stresses a medium sized company's overall marketing strategy in its export markets. It describes the company's product policies and export promotional methods. Students are expected to discuss and evaluate the overall export strategy, particularly in light of its size. ... More
Reference No: F&A0117Pages: 13Published on: 1, January, 1969
Abstract: The case is intended for two class sessions. In the first session, the organizational problems of introducing change in the form of a new cost accounting system in an orthodox situation could be discussed. In the second session, the various "procedural systems" which should be introduced as a prerequisite for ... More
Reference No: BP0014(E)Pages: 12Published on: 1, January, 1969
Abstract: This case is an addition to the existing series of the Mahanagar Municipal Dairy. It provides an opportunity to review the past years operation and discussion on the current problem created due to squeeze in the selling and purchasing prices of milk. ... More
Reference No: F&A0106Pages: 21 Published on: 1, January, 1969
Abstract: Deals with the problems of a small manufacturer of engineering equipment. He needs more funds to carry through an expansion programme, essential for improving the profitability. The case also provides an opportunity for indicating the interrelationship of marketing and production functions, with financial policies. ... More
Reference No: F&A0115(A)Pages: 21 Published on: 1, January, 1969
Abstract: The case provides an excellent opportunity to analyse and evaluate banker- borrower relations. It also gives an opportunity to discuss the concept of security from the bank's point of view. The importance of breakeven and contribution analysis, and economic and financial viability of the project as crucial inputs in appraising ... More
Reference No: P&IR0077(E)Pages: 10Published on: 1, January, 1969
Abstract: Cases (E) and (F) P&IR0079(F) are about disciplinary action. Case (E) provides the chargesheet, written reply, and necessary background for discussing and analyzing the procedure used for conducting the disciplinary enquiry. After Case (E) has been discussed, Case (F) P&IR0079(F), Part I, which provides the enquiry ... More
Reference No: F&A0069Pages: 14 Published on: 1, January, 1969
Abstract: The management determines their costing system's suitability for their foundry operation so that they can determine the price they should pay for buying castings from outside sources. Costing information is also required for fixing the selling prices of the end- products. The case provides material for discussing the relevant costs ... More
Reference No: CMA0165Pages: 11Published on: 21, January, 1969
Abstract: The case is about the characteristics of tractor buyers and the process of buying decisions of a farmer going in for a tractor in Indian conditions in general and Gujarat conditions in particular. The case leads to information on consumer behaviour and mode of communication to such consumers, besides giving ... More
