Reference No: MAR0081Pages: 16Published on: 1, January, 1969
Abstract: This case deals with the marketing problems of a company, following its modernization and expansion programme. Students are expected to discuss the problems of product policy and the nature of changes that need to be made in the sales organization to cope with the expansion programme. ... More
Reference No: QM0035(A)Pages: 6 Published on: 1, January, 1969
Abstract: The case deals with the suitability of a costing system for a small manufacturer who needs costing information on practically all types of business decisions. However, an elaborate costing system is expensive and involves a lot of record- keeping. The case facilitates discussion on installing the costing system. ... More
Reference No: P&IR0077(B)Pages: 3Published on: 1, January, 1969
Abstract: Case (A) P&IR0077(A) is about the emergence and behaviour of two unions socialist and communist in an American firm of architects and engineers. It raises discussions on several industrial relations, issues, such as union recognition, inter union rivalry, union pressures, management response, etc. The class is expected to ... More
Reference No: OB0052Pages: 12Published on: 1, January, 1969
Abstract: The case is about a two?person relationship between a superior and a subordinate. Illustrates the importance of different value systems and certain irrational factors such as transference in work situations. ... More
Reference No: PROD0073(B)Pages: 4Published on: 1, January, 1969
Abstract: Brings out problems in areas like purchase, sales, finance and manpower planning which always come up together with research and development problems. Also illustrates how the task force concept can be used successfully in achieving the targets in spite of all these problems. ... More
Reference No: MAR0079Pages: 4Published on: 1, January, 1969
Abstract: Stresses a medium sized company's overall marketing strategy in its export markets. It describes the company's product policies and export promotional methods. Students are expected to discuss and evaluate the overall export strategy, particularly in light of its size. ... More
Reference No: F&A0120Pages: 8 Published on: 1, January, 1969
Abstract: The general manager has to determine proper criteria for deciding the optimum size of the advertisement appropriation. The case raises the controversy between the advertising manager, who prefers reporting of expenses by advertising activity, and the cost accountant, who prefers accounting and reporting by expense heads. The procedures for compilation ... More
Reference No: BP0028Pages: 17Published on: 1, January, 1969
Abstract: A large company is considering an investment for setting up a new foundry and workshop replacing the old workshop and foundry that had existed for a long time. The new manager, a younger son, is called upon to make the final decision as to what is to be done regarding ... More
Reference No: F&A0117Pages: 13Published on: 1, January, 1969
Abstract: The case is intended for two class sessions. In the first session, the organizational problems of introducing change in the form of a new cost accounting system in an orthodox situation could be discussed. In the second session, the various "procedural systems" which should be introduced as a prerequisite for ... More
Reference No: F&A0106Pages: 21 Published on: 1, January, 1969
Abstract: Deals with the problems of a small manufacturer of engineering equipment. He needs more funds to carry through an expansion programme, essential for improving the profitability. The case also provides an opportunity for indicating the interrelationship of marketing and production functions, with financial policies. ... More
Reference No: BP0040(A)Pages: 22Published on: 1, January, 1969
Abstract: The case describes the history of the company since its incorporation (in 1960) to 1968. It focuses on the major proxy fight between the Firestone Rubber and Tyre Company and the Kilachand interests which arose over the issue of the appointment of a firm in which the Kilachands were interested as the ... More
