Reference No: F&A0149Pages: 17Published on: 1, January, 1969
Abstract: Brings out the initial problems in establishing a factory; helps in analyzing the technical feasibility and other aspects relating to establishing a business; and provides an opportunity to discuss the importance of strategic planning and its implementation. ... More
Reference No: P&IR0077(F)Pages: 9Published on: 1, January, 1969
Abstract: Cases (E) P&IR0079(E) and (F) are about disciplinary action. Case (E) P&IR0079(E) provides the chargesheet, written reply, and necessary background for discussing and analyzing the procedure used for conducting the disciplinary enquiry. After Case (E) P&IR0079(E) has been discussed, Case (F), Part I, which ... More
Reference No: P&IR0026(C)Pages: 2Published on: 1, January, 1969
Abstract: Cases (B) P&IR0026(B) and (C) P&IR0026(C) are about fixation of working hours and workload and payment of overtime for the technical supervisory staff. They also lead to an examination of some aspects of bureaucracy in the organization. Case (C) P&IR0026(C) is given for discussion ... More
Reference No: MAR0083Pages: 3Published on: 1, January, 1969
Abstract: The case presents a research problem and expects the student to formulate a questionnaire for use by field investigators in a survey. Three different groups of respondents are expected to be covered: 1) recent first time purchasers, 2) repeat purchasers, and 3) purchasers who had bought insurance but have now discontinued for various ... More
Reference No: P&IR0078(D)Pages: 5 Published on: 1, January, 1969
Abstract: Case (C) P&IR0078(C) describes the union strategy of pressurizing the management, and the management's counter strategy to eliminate the union's influence upon the workers. The workers ultimately change their loyalty in favour of the management. Case (D) describes how the management concludes an agreement with the workers' representatives, ... More
Reference No: P&IR0025(A)Pages: 12 Published on: 1, January, 1969
Abstract: A promotion policy for the technical supervisory staff was not implemented by the chief engineer because of a reorganization scheme which he wanted to introduce. The staff then demanded implementation of the promotion policy. The class analyses the promotion policy, reorganization scheme and the personnel problems arising out of it. ... More
Reference No: F&A0120Pages: 8 Published on: 1, January, 1969
Abstract: The general manager has to determine proper criteria for deciding the optimum size of the advertisement appropriation. The case raises the controversy between the advertising manager, who prefers reporting of expenses by advertising activity, and the cost accountant, who prefers accounting and reporting by expense heads. The procedures for compilation ... More
Reference No: MAR0081Pages: 16Published on: 1, January, 1969
Abstract: This case deals with the marketing problems of a company, following its modernization and expansion programme. Students are expected to discuss the problems of product policy and the nature of changes that need to be made in the sales organization to cope with the expansion programme. ... More
Reference No: BP0036Pages: 7Published on: 1, January, 1969
Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More
