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Most Popular cases

List of Most Popular Cases

  1. Sundaram Medical Foundation: Excellence in Community Health Care Delivery

    Authors: Ravichandran, N;

    Reference No: BP0300 Pages: 23 Published on: 26, August, 2005

    Abstract: SMF is secondary care medical facility created to provide quality health care at an affordable price (or value for money) to the middle class Indian population. This facility is a realization of the passion of the founder to provide quality health care at affordable price to the middle income group ... More

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  2. 'Managers: We are Katti with You': A narrative about union-management conflict at Precision Parts Limited

    Authors: Varkkey, Biju;

    Reference No: P&IR0195 Pages: 12 Published on: 22, August, 2005

    Abstract: Precision Parts Limited was a successful company with model IR situation. With change in union leadership and the managers, the union management dynamics underwent change. The statement is presented for managerial decision making. ... More

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  3. Muebles: The Home Building Store

    Authors: Sinha, Piyush Kumar; Rummong, Rowena; Varma, Shantanu;

    Reference No: MAR0366 Pages: 17 Published on: 22, July, 2005

    Abstract: Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising mix. Mr. Meubles is faced with the dilemma as to whether to change its ... More

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  4. Prerna Stores

    Authors: Sinha, Piyush Kumar; Sood, Vandana;

    Reference No: MAR0365 Pages: 34 Published on: 22, July, 2005

    Abstract: Prerna Store was a retail grocery store, situated in Chandigarh, belonging to the Prerna Supermarket retail chain. It has a chain of 15 outlets in the city. It had an image of being a no-nonsense grocery store without much of the frills associated with other supermarkets. All stores followed a look ... More

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  5. Aviva Life Insurance Direct Sales Force: Maintaining the Growth Imperative

    Authors: Maheshwari, Sunil Kumar; Bhat, Ramesh; Kaur, Rupinder; Wadhwa, Rakesh;

    Reference No: IRC0001 Pages: 13 Published on: 11, July, 2005

    Abstract: Aviva, UK's largest insurance group, had successfully established itself as a competitor in the Indian insurance market. However, it still faced problems like other insurance companies related to retaining its sales force. The company was looking forward to grow further and capture untapped markets. This case describes the importance and ... More

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  6. Atul Vidyalaya, Valsad

    Authors: Dixit, M R; Sharma, Rajeev;

    Reference No: BP0304 Pages: 14 Published on: 25, June, 2005

    Abstract: This case presents the situation faced by Mr. Sundaram as he took charge of Atul Vidyalaya, an ICSE affiliated school in Valsad, Gujarat State, as its principal. The case describes the objectives of the school, the policies and practices followed by the board of trustees, the expectations of the trustees, ... More

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  7. naukri.com

    Authors: Sahay, Arvind;

    Reference No: MAR0360 Pages: 42 Published on: 1, June, 2005

    Abstract: A case on naukri.com that looks at the online recruitment advertisement market in India and the challenges that naukri.com faces in the light of the recent merger of two major competitors. These are in the area of pricing, sales force management, advertising, and more generally fighting a global ... More

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  8. Music to Ears

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0364 Pages: 4 Published on: 30, May, 2005

    Abstract: A customer was disappointed to find a defective music audio cassette soon after opening the wrapper of a newly bought set. On taking this set back to the retail shop from where the purchase was made, customer was denied the replacement of defective product. Customer was also badly treated by ... More

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  9. Standard Chartered and ANZ GrindlaysAmalgamation: Excellence in Execution

    Authors: Ravichandran, N;

    Reference No: BP0303 Pages: 38 Published on: 13, May, 2005

    Abstract: Describes the implementation of SEB, GB merger in 15 countries including India. The case profiles the banks before merger, logic of the merger, project planning and extension, charge management issues, VRS, branch rationalism. Adequate data and proven information is provided to enable an analysis and discussion of this implementation. ... More

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