Abstract
Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising mix. Mr. Meubles is faced with the dilemma as to whether to change its positioning, should it redefine its market, or scope and reach.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0366 |
| Title | Muebles: The Home Building Store |
| Pages | 17 |
| Published on | Jul 22, 2005 |
| Authors | Sinha, Piyush Kumar; Rummong, Rowena; Varma, Shantanu; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
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