Abstract
A case on naukri.com that looks at the online recruitment advertisement market in India and the challenges that naukri.com faces in the light of the recent merger of two major competitors. These are in the area of pricing, sales force management, advertising, and more generally fighting a global major in India.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0360 |
| Title | naukri.com |
| Pages | 42 |
| Published on | Jun 1, 2005 |
| Year of Event | 2004 |
| Authors | Sahay, Arvind; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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