Reference No: CMA0185(B)Pages: 7Published on: 20, January, 1970
Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More
Reference No: CMA0191Pages: 9Published on: 20, January, 1970
Abstract: In 1966, the consumption pattern of milk was studied in a major city in India. The study attempted to investigate the following aspects: 1) expenditure on milk products as a proportion of family income, 2) the quantity, quality, prices paid for milk products substitutes, 3) changes occurring in the above phenomena as a result ... More
Reference No: CMA0185(C)Pages: 3Published on: 20, January, 1970
Abstract: Dudhudyog Dairy (C) is the continuation of Dudhudyog Dairy (B) . After receiving the market survey report, the Sales Manager tries to find the answers to the following questions: 1) Whom should the Dairy serve? 2) What should be the product price policies of the Dairy? 3) What should be the distribution target? 4) What ... More
Reference No: CMA0185(A)Pages: 5Published on: 20, January, 1970
Abstract: The Dudhudyog Dairy serving a large metropolitan city is facing the problem of shortage of milk. In order to study the feasibility of enlarging the procurement area, the Dairy has conducted some enquiries regarding the socio-economic characteristics in adjoining areas of the present collection zone. The case focuses the factors ... More
Reference No: CMA0192Pages: 3Published on: 20, January, 1970
Abstract: A dairy wants to increase its supply of milk. At present it is supplying only one type of milk to its consumers. The director is considering the possibility of introducing homogenized milk. But he is not sure whether the customers like homogenized milk. Therefore, he is trying to evaluate the ... More
Reference No: CMA0204Pages: 8Published on: 1, October, 1970
Abstract: The case raises the problem of discrepancy in estimates of credit needs according to crop loan system and that according to farm budgeting and programming. The problem is highlighted in the context of changing agriculture with a view to judge the adequacy or otherwise of crop loan system as is ... More
Reference No: CMA0221Pages: 5Published on: 14, October, 1970
Abstract: The bank opened a new branch at taluka level particularly for financing agricultural sector. Leaders of the cooperative banks were not enthusiastic about the role the bank would be able to play. Hence, the bank officials were concerned how to bring the coordination between the commercial banks and the cooperative ... More
Reference No: CMA0208Pages: 4Published on: 18, November, 1970
Abstract: This case brings out the importance of functional and channel relationship of Taluka Purchase and Sales Unions in the fertilizer distribution channel, especially in the present context of decontrol of fertilizers. It also tackles the relationship between the functions to be performed and the decisions about he distribution channel. ... More
Reference No: CMA0198Pages: 7Published on: 11, December, 1970
Abstract: The case depicts the problem in the formation of a cooperative society setting up a cold storage its utilization. It tells about the behaviour of different caste groups in relation to the running the uses of the cold storage. Students can led to identify the group problems in setting up ... More
Reference No: CMA0200Pages: 11Published on: 12, December, 1970
Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More
Reference No: CMA0113Pages: 8Published on: 1, January, 1972
Abstract: The case discusses a typical position where a Block Development Officer operates as an ex-officio chairman of a marketing society which has an operating capital of over two lakhs of rupees. It shows the kinds of political social problems that such a chairman has to face and the kind of ... More
Reference No: F&A0238Pages: 7 Published on: 1, January, 1973
Abstract: This case involves analysis of relevant ratios and other information for comparing the performance of two societies keeping in view their objectives. It is a good case for discussion in a programme meant for cooperative societies. ... More
Reference No: P&IR0027Pages: 13Published on: 1, January, 1974
Abstract: This case is a manpower planning exercise based on a cooperative dairy. It gives factual information about several variables like organization background, investment, sales, past manpower numbers and salary scales. The objective is to predict future managerial manpower requirements, suggest new positions and levels, and changes in the organization, if ... More
Reference No: F&A0249Pages: 28Published on: 1, January, 1974
Abstract: The general manager was considering what additional control information should be collected and what control practices adopted so that the venture would be successful, and conform to plans. He was concerned about the increasing outstanding balances in the current accounts for supplies and requisites to fishing boats.This case is ... More
Reference No: CMA0275Pages: 2Published on: 13, September, 1974
Abstract: It is a Schematic budget of the income and expenditure of a Agro-Services societies prepared on the basis of data collected in a taluka survey. ... More
