Most Popular cases

Authors: Gaikwad, V R; Mote, V L; Ranade, C G; Seetharaman, S P;

Reference No: CMA0533 Pages: 21 Published on: 1, January, 1981

Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More

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Authors: Vora, M N;

Reference No: MAR0261(B) Pages: 15 Published on: 1, January, 1981

Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More

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Authors: Bhatt, Anil; Maru, Rushikesh M; Upadhyay, Bharat;

Reference No: PSG0042 Pages: 9 Published on: 1, January, 1981

Abstract: The two cases analyze the contrasting profiles of a better performing community health volunteer and a poor performing community health volunteer. ... More

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Authors: Vora, M N;

Reference No: MAR0261(C) Pages: 11 Published on: 1, January, 1981

Abstract: Relates to description of findings and action recommendations following the preparation and initial analysis of data [presented in Case (B) (MAR0261(B))]. Issues raised relate to drawing of inferences out of analysis of data; combining inferences from several studies; deriving action recommendations from findings; and evaluation of findings and recommendations. ... More

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Authors: Bhatt, Anil; Maru, Rushikesh M; Upadhyay, Bharat;

Reference No: PSG0043 Pages: 8 Published on: 1, January, 1981

Abstract: This is a case of the better performing CHV. ... More

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Authors: Jain, Abhinandan K; Vyas, Preeta H;

Reference No: MAR0276(B) Pages: 6 Published on: 1, January, 1981

Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some nonparametric statistical techniques could be demonstrated for making inferences about different segments ... More

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Authors: Mohan, Manendra;

Reference No: MAR0274 Pages: 13 Published on: 1, January, 1982

Abstract: The case gives the details of the business outlook and the proposed strategy for a newly set up company, Electronic Controls Corporation. The company had been founded by six technocrats and underwent rapid growth within a fiveyear period. ECC was one of a group of three companies and was ... More

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Authors: Khanna, Inderjit; Subramanian, Ashok; Kataria, Raj;

Reference No: PSG0047(B) Pages: 10 Published on: 1, January, 1982

Abstract: The cases Antyodaya (A) and (B) present the experience of planning and implementing a target group specific development programme of a state government. The cases highlight the positive features in the implementation of the programme and raise questions about its design in the context of the kind of beneficiaries, the ... More

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Authors: V Raghunathan; Barua, Samir K;

Reference No: F&A0354 Pages: 1 Published on: 1, January, 1982

Abstract: Illustrates the approach to inventory management when the production rate is finite and the shortage cost too is finite. It brings out the fact that, in some situations, consciously allowing for shortages may be the optimum strategy. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0268(A) Pages: 7 Published on: 1, January, 1982

Abstract: The case describes the marketing situation of a division (die casting machines division) of a multi plant, multi division company. Data include company sales, industry sales, and sales and product lines of competitors. The process of decisionmaking (with regard to pricing) of the company, bases of competition used by ... More

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Authors: Jaikumar, V;

Reference No: BP0144(I) Pages: 38 Published on: 1, January, 1983

Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More

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Authors: Mohan, Manendra;

Reference No: MAR0281 Pages: 14 Published on: 1, January, 1983

Abstract: Reviews an advertising campaign prepared by a new advertising agency for CaliBer Suitings that were relatively new in the market. A relatively unconventional approach was used in the campaign. A detailed posttest of the campaign was undertaken; the case is concerned with the evaluation of this research and ... More

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