Most Popular cases

Authors: Vora, M N;

Reference No: MAR0261(C) Pages: 11 Published on: 1, January, 1981

Abstract: Relates to description of findings and action recommendations following the preparation and initial analysis of data [presented in Case (B) (MAR0261(B))]. Issues raised relate to drawing of inferences out of analysis of data; combining inferences from several studies; deriving action recommendations from findings; and evaluation of findings and recommendations. ... More

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Authors: Pandey, I M;

Reference No: F&A0359 Pages: 6 Published on: 1, January, 1982

Abstract: The case has three objectives: 1) to give students practice in identifying relevant flows in the context of capital investment decisions; 2) to understand the process of computing NPV, IRR and payback; and 3) to see the impact of cash flow timing and inflation on investment criteria such as IRR and NPV. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0275(C) Pages: 3 Published on: 1, January, 1983

Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0278 Pages: 16 Published on: 1, January, 1983

Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More

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Authors: Desai, Bhupat M; Gupta, V K;

Reference No: CMA0617 Pages: 5 Published on: 1, January, 1985

Abstract: This case is based on published data on six major agro-processing industries, viz. dairy products, fruits and vegetable products, grain products, sugar, edible oil and fats, and prepared animal feeds. These data are presented with a view to determining working capital intensity and the relative priority of these industries in ... More

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Authors: Ravichandran, N;

Reference No: QM0204 Pages: 7 Published on: 1, January, 1985

Abstract: In this case, the guarantee period of an engineering product is to be determined considering several related factors. ... More

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Authors: Ravichandran, N;

Reference No: QM0200 Pages: 8 Published on: 1, January, 1985

Abstract: The case describes a situation where a decision regarding the publications of a manuscript needs to be made. The problem is complicated in view of the uncertainty associated with the demand. The case can be used to illustrate the uncertainties of a decisionmaking situation. ... More

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Authors: Naik, Gopal; Sharma, C K;

Reference No: CMA0710(A) Pages: 3 Published on: 1, January, 1991

Abstract: This case is designed to facilitate discussion on various processes involved in agro input market research. The case is about a pesticide company, Mahesh Agro-Chemicals, which had introduced a synthetic pyrethrold "Borekill" in the eighties for controllin ... More

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Authors: Kalro, A H; Raghuram, G;

Reference No: QM0227 Pages: 2 Published on: 1, January, 1991

Abstract: This is a two variable problem in LP that can be used as an introductory case. It also has interesting issues related to shadow process, as well as scope for discussion on marginal contribution benefit versus average contribution benefit. ... More

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Authors: Kalro, A H; Shukla, P R; Tripathy, Arabinda; Raghuram, G;

Reference No: QM0226 Pages: 22 Published on: 1, January, 1992

Abstract: This case is an application of linear programming with a transportation model structure. The objective is to arrive at an iron ore distribution plan between the sources of iron ore and the various steel plants of SAIL. Quality requirements in terms of satisfying the blast furnace specifications have also to ... More

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