Reference No: MAR0362(A)Pages: 25Published on: 31, May, 2005
Abstract: Bangalore Integrated Systems and Solutions Private Limited ((BISS) was started by a scientist in 1993. It is a technologically driven firm with active interest in developing new products for new markets. Its major product is the shock absorber testing machine used by the automobile industry. The initial years of BISS were ... More
Reference No: MAR0360Pages: 42Published on: 1, June, 2005
Abstract: A case on naukri.com that looks at the online recruitment advertisement market in India and the challenges that naukri.com faces in the light of the recent merger of two major competitors. These are in the area of pricing, sales force management, advertising, and more generally fighting a global ... More
Reference No: MAR0361Pages: 23Published on: 4, June, 2005
Abstract: The case looks at the challenges being faced by HP India in the PC market. HP is facing severe pricing pressure from assemblers, dropping margin amongst and leakages from distributors and imminent entry by Dell. Manufacturing advantages available in India are about to go away. ... More
Reference No: MAR0365Pages: 34Published on: 22, July, 2005
Abstract: Prerna Store was a retail grocery store, situated in Chandigarh, belonging to the Prerna Supermarket retail chain. It has a chain of 15 outlets in the city. It had an image of being a no-nonsense grocery store without much of the frills associated with other supermarkets. All stores followed a look ... More
Reference No: MAR0366Pages: 17Published on: 22, July, 2005
Abstract: Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising mix. Mr. Meubles is faced with the dilemma as to whether to change its ... More
Reference No: MAR0367Pages: 40Published on: 16, November, 2005
Abstract: Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position in the states of Delhi, Madhya Pradesh, Punjab, Haryana, Himachal Pradesh and the union ... More
Reference No: MAR0368Pages: 22Published on: 27, December, 2005
Abstract: Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive edge by maintaining a large database of regular and high value customers and ... More
Reference No: MAR0372Pages: 21Published on: 1, January, 2006
Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More
Reference No: OB0196(C)Pages: 5Published on: 16, January, 2006
Abstract: The case adds to the data presented in cases "Midnight Flight (A)" and "Midnight Flight (B)". A couple was denied boarding a flight for which they had confirmed booking. They had to travel onwards by a train to reach their destination. Now their entire schedule was in a mess as ... More
Reference No: OB0196(B)Pages: 4Published on: 16, January, 2006
Abstract: The case adds to the data presented in case "Midnight Flight (A)". A couple was denied boarding a flight for which they had confirmed booking. They had to travel onwards by a train to reach their destination. Now their entire schedule was in a mess as they also missed the ... More
Reference No: MAR0370Pages: 10Published on: 13, February, 2006
Abstract: Rohit had an expensive camera that had developed a technical problem. He decided to get his camera repaired and gave his camera at the Quick Photo shop for an estimate for repair. What had followed became a nightmare. The case describes his experience and the sequence of events that had ... More
Reference No: MAR0371Pages: 3Published on: 13, February, 2006
Abstract: The case adds to the data presented in the case “Quick Photo (A)" (MAR0370). Students should have read case (A) before proceeding to (B). Rohit had an expensive camera that had developed a technical problem. He decided to get his camera repaired and gave his camera at the Quick Photo ... More
Reference No: OB0199Pages: 5Published on: 21, February, 2006
Abstract: Prashant felt the need to get a few suits stitched for his forthcoming functions. He bought the fabric and gave it to a reputed tailoring shop for stitching. When he visited the shop for trial of his suit, he was horrified to see the manner in which it was handled ... More
Reference No: MAR0377Pages: 26Published on: 21, April, 2006
Abstract: The case looks at the challenges of selling and distributing mutual funds in India. It describes mutual funds, the sales and distribution structure and raises managerial questions about the way forward for infinitive. ... More
