Quick Photo (A)

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Abstract

Rohit had an expensive camera that had developed a technical problem. He decided to get his camera repaired and gave his camera at the Quick Photo shop for an estimate for repair. What had followed became a nightmare. The case describes his experience and the sequence of events that had taken place and his long battle for his rights. In the process, it highlights issues of customer service, employee attitude and behavior, and consumer action.

Additional Information

Product Type Case
Reference No. MAR0370
Title Quick Photo (A)
Pages 10
Published on Feb 13, 2006
Year of Event 1999-2001
Authors Gupta, Nirmal; Gupta, Parvinder;
Area Marketing (MAR)
Discipline Organizational Behaviour, Public Policy and Law
Sector Manufacturing
Keywords Customer service, consumer forum, attitude, values, conflict
Country India
State Gujarat
City Ahmedabad

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