Abstract
The case looks at the challenges being faced by HP India in the PC market. HP is facing severe pricing pressure from assemblers, dropping margin amongst and leakages from distributors and imminent entry by Dell. Manufacturing advantages available in India are about to go away.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0361 |
| Title | Hewlett Packard India |
| Pages | 23 |
| Published on | Jun 4, 2005 |
| Authors | Ravi Swaminathan; Sahay, Arvind; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
My Cart
You have no items
in your shopping cart.