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Most Popular cases

List of Most Popular Cases

  1. Drista Pharmaceuticals

    Authors: Mehta, S C; Dave, Pratima;

    Reference No: MAR0102 Pages: 7 Published on: 1, January, 1973

    Abstract: The case deals with the introduction of an oral analgesic that has a considerable product differentiation and unique selling proposition. Introductory marketing effort of the company is described and a plan for a full launch of the product has to be worked out. ... More

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  2. Western Textile Mills Limited

    Authors: Bhattacharyya, S K;

    Reference No: F&A0189 Pages: 29 Published on: 1, January, 1973

    Abstract: The case is based on an econometric study conducted by ATIRA, an industry research association, for projecting the demand for cotton textiles during the next ten years. The managing director's anxiety to use the ATIRA report in developing a strategic longrange system for the company is described. ... More

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  3. Kotis Power Tillers (B)

    Authors: Sharan, Girja; Gupta, V K;

    Reference No: CMA0226(B) Pages: 16 Published on: 22, January, 1973

    Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More

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  4. The High Yielding Varieties Programme for Paddy

    Authors: George, P S;

    Reference No: CMA0254TEC Pages: 19 Published on: 6, February, 1973

    Abstract: This is a background note indicating the origin and growth of high-yielding varieties programme for paddy in India. It gives details of the varieties evolved and the targets achieved in adoption of these varieties on the farm. Problems involved in obtaining wide acceptance of the HYV are highlighted. ... More

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  5. Madhya Bharat Cooperative Rice Mill **

    Authors: George, P S;

    Reference No: CMA0250 Pages: 5 Published on: 6, February, 1973

    Abstract: This case is designed to show the interrelationship between procurement, milling and storage place required. The rice mill can keep an inventory of paddy or rice. The mill also has the option of buying paddy from the market at prevailing rates or buy at an earlier period when the prices ... More

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  6. Consumer Preference for Rice

    Authors: George, P S;

    Reference No: CMA0253 Pages: 21 Published on: 6, February, 1973

    Abstract: One of the basic elements of modernizing paddy/rice system is to look at the consumption aspect in order to identify the factors influencing the consumers' preference towards different varieties of rice. In order to identify the characteristics of rice consumers and study their preferences of different varieties of rice, ... More

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  7. Karjad State Cooperative Marketing Federation (KSCMF) **

    Authors: Gupta, V K; Gopalaswamy, T P;

    Reference No: CMA0246 Pages: 11 Published on: 7, February, 1973

    Abstract: The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network. ... More

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  8. Messrs. Shah and Mehta Company

    Authors: Gupta, V K; Devarshi, D N;

    Reference No: CMA0247 Pages: 15 Published on: 7, February, 1973

    Abstract: The case attempts to highlight the position of a product in relation to other products which the company is marketing. It discusses possibilities to make this product economically viable along with reasons for retaining it even though it may not be profitable. ... More

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  9. Consumer Products India Limited: Silk Edge Blade Division **

    Authors: Vora, M N;

    Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

    Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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  10. Redy Wear Garments (R)

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0058 Pages: 20 Published on: 1, January, 1974

    Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More

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  11. Larsen and Toubro Limited (A)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(A) Pages: 19 Published on: 1, January, 1974

    Abstract: Traces the growth of Larsen and Toubro Limited from an import house of engineering goods to its current position as one of the largest industrial houses, manufacturing engineering goods. The environmental, organizational and market variables responsible for the growth of L&T are traced, and the relative changes of the ... More

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