Most Popular cases

Authors: George, P S;

Reference No: CMA0026(B) Pages: 6 Published on: 10, November, 1971

Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More

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Authors: George, P S;

Reference No: CMA0230(C) Pages: 6 Published on: 31, July, 1972

Abstract: This is in continuation of the Case B. In response to an enquiry regarding the willingness of organizations to carry out a market survey, a number of proposals are received from different organizations. The case describes one such proposal in detail. This can be used to illustrate the considerations one ... More

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Authors: George, P S;

Reference No: CMA0230(A) Pages: 8 Published on: 31, July, 1972

Abstract: The Protein Foods Association of India is interested in developing a campaign to educate people about the nutritional value of food items in their diet. They thought that public ignorance on the protein deficiency in the diet is one of the major factors responsible for the lack of adequate protein ... More

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Authors: George, P S;

Reference No: CMA0230(B) Pages: 4 Published on: 31, July, 1972

Abstract: The Protein Foods Association has planned to organize a consumer survey on the diet habits of urban population to determine the consumption pattern. They think that information obtained from this study could be used to develop new protein foods acceptable to the consumer. The case describes the methodology that can ... More

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Authors: George, P S;

Reference No: CMA0229(A) Pages: 13 Published on: 31, July, 1972

Abstract: This case deals with a proposal to set up a farm service centre, a farm-equipment and custom hiring centre in different parts of the state. The case can be used as an exercise in feasibility study. ... More

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Authors: Sharan, Girja; Gupta, V K;

Reference No: CMA0226(A) Pages: 6 Published on: 1, August, 1972

Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More

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Authors: Sharan, Girja; Mathur, D P;

Reference No: CMA0228 Pages: 7 Published on: 14, August, 1972

Abstract: The case deals with the cost structure of Modern Rice Mill Plant. ... More

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Authors: Desai, D K;

Reference No: CMA0242 Pages: 12 Published on: 19, October, 1972

Abstract: As there were few studies which threw light on the actual use pattern of pesticides by farmers, the Pesticide Association of India sponsored pesticides market studies in five selected districts of the country. Some of the findings of these studies, which would be very useful in developing a marketing strategy ... More

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Authors: Desai, D K;

Reference No: CMA0237 Pages: 8 Published on: 19, October, 1972

Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More

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Authors: Sharan, Girja; Gupta, V K;

Reference No: CMA0226(B) Pages: 16 Published on: 22, January, 1973

Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More

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Authors: George, P S;

Reference No: CMA0254TEC Pages: 19 Published on: 6, February, 1973

Abstract: This is a background note indicating the origin and growth of high-yielding varieties programme for paddy in India. It gives details of the varieties evolved and the targets achieved in adoption of these varieties on the farm. Problems involved in obtaining wide acceptance of the HYV are highlighted. ... More

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Authors: George, P S;

Reference No: CMA0250 Pages: 5 Published on: 6, February, 1973

Abstract: This case is designed to show the interrelationship between procurement, milling and storage place required. The rice mill can keep an inventory of paddy or rice. The mill also has the option of buying paddy from the market at prevailing rates or buy at an earlier period when the prices ... More

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Authors: George, P S;

Reference No: CMA0253 Pages: 21 Published on: 6, February, 1973

Abstract: One of the basic elements of modernizing paddy/rice system is to look at the consumption aspect in order to identify the factors influencing the consumers' preference towards different varieties of rice. In order to identify the characteristics of rice consumers and study their preferences of different varieties of rice, ... More

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