Reference No: MAR0285(A)Pages: 3Published on: 1, January, 1964
Abstract: This caselet has been prepared for the first session for beginners in the study of marketing management. The concept of selective marketing is highlighted. The idea of matching marketing effort to the marketing opportunity available is highlighted. ... More
Reference No: MAR0015(A)Pages: 5Published on: 1, January, 1964
Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More
Reference No: MAR0056Pages: 10Published on: 1, January, 1964
Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More
Reference No: ECO0028(A)Pages: 10Published on: 1, January, 1964
Abstract: The case highlights the experience of a lending company in its dealing with the government machinery. It includes an analysis of the problems of (A) Industrial Licensing, (B) capital issue, (C) Import of capital goods, (D) Foreign collaboration ... More
Reference No: MAR0013(J)Pages: 11Published on: 1, January, 1964
Abstract: Dissatisfied with the system of distribution through stockists, the top management of the firm was considering whether it should replace this distribution system by its own distribution system. Criteria for evaluating alternative systems of distribution can be discussed effectively with the help of this case. ... More
Reference No: MAR0002Pages: 10 Published on: 1, January, 1964
Abstract: The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares. ... More
Reference No: MAR0053Pages: 14Published on: 1, January, 1964
Abstract: The company was expecting to change its channels of distribution from manufacturer- age- retailers to a system of direct distribution to retailers. It outlines the views of those managers who favour alternative one versus those who support the other. Information on various dimensions of costs and benefits of the two ... More
Reference No: CMA0023Pages: 10Published on: 1, January, 1965
Abstract: The case discusses the problems faced by a milk producers union at the primary society level. It raises the issues of personnel policy at the society level and the pricing policy of milk at the union level. ... More
Reference No: CMA0040Pages: 19Published on: 1, January, 1965
Abstract: The manager of a superphosphate production unit reviews the progress made during the past and considers the alternatives for increasing the business. ... More
Reference No: CMA0014(B)Pages: 4Published on: 1, January, 1965
Abstract: An assessment of progress made by large commercial milk producer who prepares indigenous milk products sells it in a big city. This is the continuation of a "A Commercial Milk Producer in Gujarat (A)". ... More
Reference No: MAR0005Pages: 7Published on: 1, January, 1965
Abstract: Dissatisfied with the present wholesaling system, the mill wants to change its distribution channels policy. It plans to bypass the wholesalers and go to upcountry semi wholesalers directly. The case includes the recommendations of a consultant as to why, how and what should be done with respect to the company's ... More
Reference No: CMA0026Pages: 11Published on: 1, January, 1965
Abstract: The case covers export promotion activities of a leading manufacturer of lime juice and describes the problems in promoting its sales in the overseas market. ... More
Reference No: F&A0067Pages: 5 Published on: 1, January, 1965
Abstract: This case is concerned with the problem of inventory valuation and pricing in a joint and by products situation. Students are required to decide the minimum selling price for each of the four products and the basis for inventory valuation. ... More
