Abstract
The case covers export promotion activities of a leading manufacturer of lime juice and describes the problems in promoting its sales in the overseas market.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0026 |
| Title | Landvi Marketing Society ** |
| Pages | 11 |
| Published on | Jan 1, 1965 |
| Year of Event | 1965 |
| Authors | George, P S; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing |
| Sector | Manufacturing |
| Keywords | Export Marketing |
| Country | India |
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