Abstract
Dissatisfied with the present wholesaling system, the mill wants to change its distribution channels policy. It plans to bypass the wholesalers and go to upcountry semi wholesalers directly. The case includes the recommendations of a consultant as to why, how and what should be done with respect to the company's distribution management.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0005 |
| Title | Urvashi Textile Mills** |
| Pages | 7 |
| Published on | Jan 1, 1965 |
| Year of Event | 1965 |
| Authors | Vora, M N; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour |
| Sector | Manufacturing |
| Keywords | Channels Of Distribution, Marketing Consultant Report On The Problem |
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