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Most Popular cases

List of Most Popular Cases

  1. Process Change for Promoting Financial Innovation by ABC Bank: A Case of Potato Marketing Loan (PPML)

    Authors: Bhattacharrjee, Surendra; Desai, Bhupat M;

    Reference No: CMA0762 Pages: 7 Published on: 1, January, 1997

    Abstract: This is a case of successful innovation in which the needs of several parties (farmers, cold storage owners, and bank) are addressed. Development of this innovation was aided by changes in the decision making process, autonomy, etc. The importance of small changes in the product is the focal point in ... More

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  2. Jurong Shipyard Limited

    Authors: Raghuram, G; Kothari, Anupama;

    Reference No: PSG0073 Pages: 15 Published on: 20, May, 1997

    Abstract: This case focuses on the expansion decision of a Singapore based shipyard, Jurong Shipyard Limited (JSL). While exploring the options of expansion of facilities, JSL found three choices emerging. Firstly, the company could construct a new graving dockyard. Secondly, it could opt for building a new floating dockyard. Thirdly, it ... More

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  3. The Great Eastern Shipping Company

    Authors: Dixit, M R; Raghuram, G;

    Reference No: BP0247 Pages: 37 Published on: 1, August, 1997

    Abstract: Great Eastern Shipping Company (GESCO) was the second largest Indian shipping company, operating 48 ships. During 1994-95, GESCO had a turnover of Rs. 824.67 crore. The company had more than tripled its turnover over the previous five years. With the changing economic environment and increasing competition, the company was considering strategies for ... More

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  4. Changing Techniques for Modernization of Paddy Processing

    Authors: Desai, Bhupat M;

    Reference No: CMA0767 Pages: 7 Published on: 1, January, 1998

    Abstract: Modernization of paddy processing is important for higher efficiency. The case posts a problem of choosing one of the stages for a given amount of investment. It provides information to resolve this problem in the context of spread of HYVs in new areas and more enabling macro policy environment for ... More

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  5. Appraisal of Crop Loans Request

    Authors: Desai, Bhupat M;

    Reference No: CMA0765 Pages: 15 Published on: 1, January, 1998

    Abstract: The case describes how a nationalized commercial bank appraises the working capital loan of a farmer. It also provides information on how the bank may strike a balance between meeting seasonal cash deficits and new technology adoption goals that the bank emphasizes. Based on both of these the case raises ... More

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  6. Novelty Bread

    Authors: Ramachandran, K; Priyan, P K;

    Reference No: BP0248 Pages: 5 Published on: 4, February, 1998

    Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More

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  7. Security Belt Limited

    Authors: Mukhopadhyay, Sipra;

    Reference No: MAR0315 Pages: 23 Published on: 25, June, 1998

    Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More

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  8. Royal Enfield Motors Limited

    Authors: Ravichandran, N;

    Reference No: BP0250 Pages: 31 Published on: 12, May, 1999

    Abstract: This case describes the evolution of Royal Enfield Motors Limited, its decline and recovery after the takeover by Eicher Tractor. ... More

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  9. Ranbaxy Laboratories Limited

    Authors: Chaudhuri, Shekhar;

    Reference No: IMG0016 Pages: 32 Published on: 15, June, 1999

    Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More

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  10. Arun Ice Cream

    Authors: Koshy, Abraham; Venkiteswaran, N;

    Reference No: BP0253 Pages: 17 Published on: 2, March, 2000

    Abstract: The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued by the company management. ... More

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  11. The Blazing Flame

    Authors: Joseph, Jerome;

    Reference No: BP0257 Pages: 4 Published on: 8, January, 2001

    Abstract: This case presents the growth and challenges faced by an entrepreneur. The narration is by a young member of the organization. Mr. U.N. Mehta, the founder of Torrent Group, started his career as a medical representative in a Swiss multinational company. He left this job to set-up his own ... More

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  12. Torrent Gujarat Biotech Limited (B)

    Authors: Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0263(B) Pages: 12 Published on: 8, January, 2001

    Abstract: This case describes the efforts of Torrent Gujarat Biotech Limited to mitigate unexpected developments in implementing a backward integration project. The management decided to develop the technology indigenously. It collaborated with a consortium of scientists in Europe and a research laboratory in USA. As of 1995, it was required to evaluate ... More

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