Reference No: MAR0224Pages: 13Published on: 1, January, 1979
Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More
Reference No: OB0045Pages: 8 Published on: 1, January, 1979
Abstract: The personnel manager of a recently?formed handloom development corporation introduces a format and procedures for the annual performance reporting of the corporation's employees. The corporation's managing director wants to know how the performance assessment system can be improved for monitoring output and spending more effectively. ... More
Reference No: F&A0325Pages: 4Published on: 1, January, 1979
Abstract: Narrates the discussion between the managing director and the chief accountant of a forest development corporation regarding the commencement of a boat-building yard. It gives a detailed breakup of the price and cost structure of a typical 48-feet teakwood- based boat they intend to manufacture as an ongoing activity. Students ... More
Reference No: CMA0489Pages: 12Published on: 1, January, 1979
Abstract: The case is based on an on-going project for raising coffee and rubber plantations over 8,000 hectares in one of the states in North-Eastern India. Besides others, the major objective of the project is to wean the shifting cultivators away from their age old profession which is considered to be socially ... More
Reference No: MAR0238Pages: 6Published on: 1, January, 1979
Abstract: The case describes the implementation problems of the cash credit scheme for handloom cooperatives. The scheme disburses central funds through local cooperative banks under state handloom officials' supervision. Three conversational situations describe the operating problems when the scheme is put into action. ... More
Reference No: PROD0151Pages: 8 Published on: 1, January, 1979
Abstract: The case describes the design of a tape oriented sales analysis system for a company engaged in distribution of a large number of products. The case leads on to a more sophisticated disk based design. ... More
Reference No: F&A0332Pages: 6Published on: 1, January, 1979
Abstract: Details a practical, reallife problem in transfer pricing. An existing system is detailed and all problems associated with the same are raised. ... More
Reference No: BP0154Pages: 6Published on: 1, January, 1979
Abstract: The company, sponsored jointly by the government and small scale industrialists, is meant to assist small industries in the state in various ways. The case describes how the company's performance was considered satisfactory for a number of years until it suddenly faced a crisis. For the first time questions arise ... More
Reference No: OB0006Pages: 5Published on: 1, January, 1979
Abstract: The case presents a situation where the government of a hypothetical country seeks help in designing the basic organizational form (directorate, corporation and/or cooperative) for taking over its handloom industry. It also gives a list of functions to be performed, based on which a detailed organizational structure is required ... More
Reference No: MAR0222Pages: 6Published on: 1, January, 1979
Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More
Reference No: CMA0508Pages: 17Published on: 1, January, 1979
Abstract: The new managing director of a recently formed state government undertaking is interested in developing a suitable marketing strategy for the disposal of timru leaves, a product widely used as the wrapper for beedis. Problems encountered include poor leaf quality, lack of market information, inadequate warehouse facilities, etc. A tentative ... More
Reference No: MAR0245Pages: 5Published on: 1, January, 1979
Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decision making process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More
Reference No: BP0143Pages: 16Published on: 1, January, 1979
Abstract: Zuari Agro Chemicals Limited, designed, engineered, and constructed by one of the most experienced engineering organizations in the world, and employing the most modern technology for producing chemical fertilizers, faced a closure threat immediately after a few months of starting operations when the effluent discharged by the plant, polluted water ... More
