Reference No: CMHS0023TECPages: 22Published on: 18, March, 2014
Abstract: Civil registration is a continuous process of registering and recoding of vital events namely births, deaths and marriages. The vital registrations are useful primarily as legal documents and secondarily as a source of statistics for administrative purpose. In India, only 83% of births and 68% of deaths are getting registered. Some states ... More
Reference No: CMHS0024TECPages: 27Published on: 20, March, 2014
Abstract: National rural health mission was launched in 2005 by Government of India to look after the needs of the underserved population. The main focus of the mission is on creating and establishing a fully functional, decentralized health care delivery system throughout the country with more commitment by the states. The mission ... More
Reference No: QM0272TECPages: 9Published on: 24, March, 2014
Abstract: In this module, we will discuss the procedure of testing statistical hypotheses which is an important arm of statistical inference. This procedure revolves around the specification of two hypotheses (each a statement about the parameter) and them selecting one of those based on some well defined statistical technique. In doing ... More
Reference No: F&A0514TECPages: 34Published on: 25, March, 2014
Abstract: This technical note lays out the necessary mathematics for understanding the martingale and change of numeraire approaches to the Black-Scholes option pricing formula. ... More
Reference No: MAR0449TECPages: 7Published on: 14, July, 2014
Abstract: With customers embracing a mobile lifestyle, mobile devices have increased the customer touch points available to marketers. This has led to development of field of mobile marketing wherein companies reach customers through different formats. Quick Response (QR) code is one of the most widely used option available to mobile marketers. ... More
Reference No: IITCOE0006TECPages: 29Published on: 14, July, 2014
Abstract: The note gives an overview of evolution of Indian telecom sector. It aims to provide a background note on the competitive scenario and developments in telecom sector. This would help in critical analysis of policy making and regulatory issues in the industry. It covers the era from deregulation and privatization ... More
Reference No: CMHS0030TECPages: 12Published on: 18, December, 2014
Abstract: Health issues affecting any community, instead of health issues of individuals, are addressed under the broad category “Public Health”. The WHO defines public health as organized measures (whether public or private) to prevent disease, promote health, and prolong life among the population as a whole. Its activities aim to provide ... More
Reference No: CMHS0032TECPages: 12Published on: 26, December, 2014
Abstract: Healthcare is an obligation of any government. Scaling up of financial resources and overcoming the non-financial barriers in the delivery of public health services are the critical managerial challenges faced by the governments in developing nations. Public health is not getting the attention it deserves in many developing countries. Public ... More
Reference No: MAR0457TECPages: 7Published on: 16, March, 2015
Abstract: This note aims at introducing the students to the concept of sponsorship components and activation. The discussion on components includes several aspects like naming rights, signage, distribution rights, hospitality areas, complimentary tickets, complementary advertising, right to first refusal, category exclusivity, etc. It also discusses activation of sponsorship, activation period, activation ... More
Reference No: MAR0460TECPages: 6Published on: 16, March, 2015
Abstract: This note aims at introducing the students to the concept of sponsorship valuation and pricing. It explains challenges to sponsorship valuation, factors affecting valuation. It discusses sources of sponsorship value and various approaches for sponsorship valuation like cost plus pricing, historical data approach, equivalent opportunity approach, etc. It also highlights ... More
Reference No: MAR0458TECPages: 11Published on: 16, March, 2015
Abstract: This note aims at introducing the students to the concept of sponsorship and more specifically sports sponsorship. It first discusses the various objectives for which firms get into sponsorship deals. Advertising and sponsorship are often used interchangeably, so the note discusses the difference between these two and brings out the ... More
Reference No: MAR0461TECPages: 7Published on: 16, March, 2015
Abstract: This note aims at introducing the students to the concept of post event sponsorship assessment. It explains about measurements of effectiveness of sponsorship like subjective assessment, impact on sales, media equivalents and social media. It also discusses some new methods like SponsorMap, Integrated Communications Evaluation. It also highlights about challenges ... More
Reference No: MAR0462TECPages: 11Published on: 18, March, 2015
Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More
Reference No: CMHS0034TECPages: 12Published on: 18, March, 2015
Abstract: In this note, we discuss the concepts of policy, planning, and implementation & control decisions for program/project management in any organization and relate these to the core functions of public health program management. We describe the (i) policy making process through an illustration of the UNAIDS policies for HIV/AIDS ... More
