Reference No: MAR0157Pages: 33Published on: 1, January, 1974
Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer non durable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More
Reference No: BP0058Pages: 20Published on: 1, January, 1974
Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More
Reference No: OB0040Pages: 3 Published on: 1, January, 1974
Abstract: This case describes the problems arising from a district panchayat's decision to construct a percolation tank in a drought?prone village. This decision creates tension among the villagers whose lands are likely to be submerged. The case brings out the incompatibility between the engineering aspects and the socio?economic consequences ... More
Reference No: P&IR0004(D)Pages: 2 Published on: 1, January, 1974
Abstract: Describes the action taken by the management in terms of the agreement reached between it and the union on the action to be taken against the officers alleged to be guilty of negligence. This part brings out the involvement of various government agencies in handling a local labour dispute in ... More
Reference No: ECO0183Pages: 17Published on: 1, January, 1974
Abstract: Discusses the inception-level problems faced by an electronics company. The change in the definition of a small-scale unit has apparently created problems in getting raw materials and foreign exchange allocated. The case also highlights the procedural aspects of industrial development and the role of various regulatory authorities. ... More
Reference No: MAR0130(A)Pages: 11Published on: 1, January, 1974
Abstract: Case (A) deals with the problem of deciding how much emphasis to put on dealer network vis-a-vis company's own salesmen. It also describes the commission structure of salesmen and related problems. ... More
Reference No: OB0047Pages: 2Published on: 1, January, 1974
Abstract: Career description of an entrepreneur from a poor family and with little education. This case brings out the role of precipitating factors in the development of an entrepreneur and his decision?making processes. ... More
Reference No: P&IR0118TECPages: 3 Published on: 1, January, 1974
Abstract: This paper deals with the various aspects of maintenance of discipline within an organization. It questions some of the functional notions about indiscipline in view of the changing values and environment in the society. The main issue for discussion arising from this paper is how to identify the most effective ... More
Reference No: F&A0223Pages: 5 Published on: 1, January, 1974
Abstract: Describes the budget formulation and settlement process arising out of the consultants' recommendations for providing the required linkage between the corporate management's expectations and the potential and opportunities perceived by the operating and executive managements. The nature of participation and involvement of all levels of management from corporate management to ... More
Reference No: F&A0115(B)Pages: 11 Published on: 1, January, 1974
Abstract: A newly recruited management trainee presents a breakeven chart to explain the reasons for the losses the company has been sustaining since inception. The chart provokes a lot of discussion. Several questions are raised as to the utility of breakeven analysis in a multi product situation. Suggestions are also made ... More
Reference No: ECO0167TECPages: 17 Published on: 1, January, 1974
Abstract: The note discusses how price fixing of cement has resulted in a typical dispersal of the cement manufacturing units in India, and analyses the economic implications of such a policy in the short and long run. ... More
