Reference No: MAR0157Pages: 33Published on: 1, January, 1974
Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer non durable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More
Reference No: BP0056(A)Pages: 19Published on: 1, January, 1974
Abstract: Describes the companys diversification programme and its rationale. Provides information for evaluating the choice of diversification and the results accomplished up to 1969. ... More
Reference No: F&A0214Pages: 15Published on: 1, January, 1974
Abstract: The case focuses on the identification of end-users of the corporation's financial statements and their information needs. The case examines the deficiencies of the corporation's Annual Report vis-a-vis the expectations of its end- users. It also deals with the role of auditors in attesting the corporation's accounts. ... More
Reference No: P&IR0090TECPages: 4Published on: 1, January, 1974
Abstract: Deals with the problems of industrial relations in India, briefly analyses the history of labour management relations in industrial societies, and raises questions for managers on the type of initiative they need to take in dealing with the structure and involvement of industrial relations. ... More
Reference No: ECO0170TECPages: 20 Published on: 1, January, 1974
Abstract: The note discusses the economic and managerial aspects of small scale enterprises in India. The emphasis is on identifying their typical management problems of small enterprises. ... More
Reference No: F&A0115(B)Pages: 11 Published on: 1, January, 1974
Abstract: A newly recruited management trainee presents a breakeven chart to explain the reasons for the losses the company has been sustaining since inception. The chart provokes a lot of discussion. Several questions are raised as to the utility of breakeven analysis in a multi product situation. Suggestions are also made ... More
Reference No: MAR0130(A)Pages: 11Published on: 1, January, 1974
Abstract: Case (A) deals with the problem of deciding how much emphasis to put on dealer network vis-a-vis company's own salesmen. It also describes the commission structure of salesmen and related problems. ... More
Reference No: OB0073TECPages: 4 Published on: 1, January, 1974
Abstract: This note poses some questions about the role of the modern administrator in the context of the social, economic and political realities within which he has to function. Questions are raised regarding the inevitability of the conventional notions about the dysfunctional aspects of bureaucratic culture. The note can serve as ... More
Reference No: P&IR0058(B)Pages: 6Published on: 1, January, 1974
Abstract: This case is a sequel to The Problem of Bashir's Transfer (A) P&IR0058 case. It gives a running account of how the management reacted to an employee's request for cancellation of transfer and the subsequent series of events that took place at the instance of the employee, the management ... More
Reference No: P&IR0099TECPages: 6Published on: 1, January, 1974
Abstract: This note acts as supportive conceptual material for classroom discussions on various forms of industrial conflict, especially between organized groups of management and workers. It examines the degree and levels of conflict and also discusses some of the positive functions of conflict. It then poses industrial conflict as a result ... More
Reference No: F&A0233(F)Pages: 29 Published on: 1, January, 1974
Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More
Reference No: ECO0185TECPages: 7Published on: 1, January, 1974
Abstract: The note discusses the manner in which entrepreneurs understand and estimate or evaluate demand at the project planning stage. It largely discusses demand in terms of a few cases of projects. ... More
Reference No: F&A0279Pages: 10 Published on: 1, January, 1974
Abstract: Precision Photo Equipments manufactures professional photographic equipment. The case brings up the following issues for discussion: 1) how to estimate the incremental working capital requirement on a change in the activity level in respect of various items the company is manufacturing; 2) the implications of a change in the price level of ... More
