Reference No: MAR0176Pages: 15 Published on: 1, January, 1976
Abstract: Protein Foods Association educated people on nutrition. In 1972, there was a three phase evaluation of the effectiveness of the Protein Communication Programme in Maharashtra. After specifying the communication task, target group, media strategy and mediawise expenditure of the campaign, the case gives the detailed methodology of the survey and the ... More
Reference No: F&A0113Pages: 14Published on: 1, January, 1976
Abstract: The company is engaged in manufacturing a wide range of diversified activities like sugar, cement, vanaspati, chemicals, etc. The results of operations are published in the form of a consolidated balance sheet and profit and loss account. Questions are raised as to how useful these figures are to outside analysts, ... More
Reference No: CMA0402TECPages: 18Published on: 16, August, 1976
Abstract: The note points out that sharp acceleration in pesticide use is required to achieve the Fifth Plan targets. For this purpose, it is important to understand the nature of cultivators' effective demand for pesticides. To generate such an understanding and provoke discussion on the subject, the note presents findings of ... More
Reference No: CMA0401Pages: 12Published on: 2, September, 1976
Abstract: The case is formulated around different aspects of expansion of the textile market in the rural areas. It first deals with various possibilities of marketing textiles in the rural areas, which are mostly in the nature of "know your market" in the sphere of textile marketing. It then provides information ... More
Reference No: F&A0307Pages: 2 Published on: 1, January, 1977
Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More
Reference No: QM0122TECPages: 4Published on: 1, January, 1977
Abstract: Describes the problem of sorting files that are too large to be resident in the main memory of a system with random-access devices. Drum sorting is analyzed first. The complication in analysis due to significant seek times is explained. A simplified situation where transfer and compute times are small is ... More
Reference No: MAR0167Pages: 7 Published on: 1, January, 1977
Abstract: The case deals with product line evaluation of a medium sized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More
Reference No: MAR0185Pages: 4Published on: 1, January, 1977
Abstract: A consumer goods company is interested in evaluating the performance of its dealers. A quarterly statement, giving information on profitability and capital structure, is obtained from the dealers. The issues in the case concern the interpretation and analysis of the statements of two dealers. Interesting possibilities exist for analyzing dealer ... More
Reference No: P&IR0120EXPages: 3 Published on: 1, January, 1977
Abstract: Covers the situation where the management is forced to evolve alternative strategies in profit sharing, combining improved productivity incentive payments and annual bonus payments. ... More
Reference No: PROD0134TECPages: 1 Published on: 1, January, 1977
Abstract: Illustrates the use of the multiple activity chart for balancing the activities of multiple machines. The example involves dumpers and a shovel used in the construction of a parking lot. The chart is similarly useful for balancing the activities of multiple men and machines in a man?machine operating system. ... More
