Reference No: MAR0153(A)Pages: 32Published on: 1, January, 1976
Abstract: This case deals with marketing strategy formulation for gaskets and radiators. Data have been provided for various segments of the market. The case could be used for evaluating distribution channels, promotion strategy, pricing, etc. The case also involves forecasting the demand. ... More
Reference No: MAR0171(B)Pages: 10 Published on: 1, January, 1976
Abstract: Certain doubts were raised about the effectiveness of promoting Minadex as an iron tonic. The agency set to work on a new proposition which would highlight specific benefits rather than make general claims about health and energy. A survey of tonic users, carried out before test marketing, reflected consumers' perception ... More
Reference No: CMA0402TECPages: 18Published on: 16, August, 1976
Abstract: The note points out that sharp acceleration in pesticide use is required to achieve the Fifth Plan targets. For this purpose, it is important to understand the nature of cultivators' effective demand for pesticides. To generate such an understanding and provoke discussion on the subject, the note presents findings of ... More
Reference No: CMA0401Pages: 12Published on: 2, September, 1976
Abstract: The case is formulated around different aspects of expansion of the textile market in the rural areas. It first deals with various possibilities of marketing textiles in the rural areas, which are mostly in the nature of "know your market" in the sphere of textile marketing. It then provides information ... More
Reference No: QM0096(A)Pages: 13Published on: 1, January, 1977
Abstract: The case starts with the questions of product profitability and increases price of certain products. The questions arise because the company was consistently using money. The problem therefore is how to improve the profitability of the company. It is unviable without price increase. If, 'no' what should be the product ... More
Reference No: MAR0162Pages: 11Published on: 1, January, 1977
Abstract: The last quarter of 1976 saw a price war breaking out in the electronic calculator industry. The case focuses on the pricing decisions faced by a new fictitious firm planning to enter the electronic calculator market. ... More
Reference No: F&A0087Pages: 3 Published on: 1, January, 1977
Abstract: This is a case in comprehensive variance analysis. Requires computation of material, labour, and variable and fixed overheads in a process-costing situation. Variances have to be worked out on equivalent units of production rather than on just finished goods. ... More
Reference No: F&A0283Pages: 4Published on: 1, January, 1977
Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent under utilization of capacity and rise in unit cost. The case enables analysis of cost data for short term and long term pricing. Students will be expected ... More
Reference No: ECO0249TECPages: 5Published on: 1, January, 1977
Abstract: This note explains the process of target setting in the Five Year Plans. The target for automobile tyres depends upon the target for production of vehicles, which in turn depends upon the growth in national income, industrial production and goods traffic. When the growth rate in income and industrial production ... More
Reference No: F&A0311Pages: 4Published on: 1, January, 1977
Abstract: Describes two furniture companies needing different costing systems. One deals with a few standard models while the other accepts unique jobs. The impact of the two different business strategies on shopfloor management, on the quantity of work-in-process and finished goods, and--more important--on the cost accounting system and related paperwork, is ... More
Reference No: QM0122TECPages: 4Published on: 1, January, 1977
Abstract: Describes the problem of sorting files that are too large to be resident in the main memory of a system with random-access devices. Drum sorting is analyzed first. The complication in analysis due to significant seek times is explained. A simplified situation where transfer and compute times are small is ... More
Reference No: PROD0134TECPages: 1 Published on: 1, January, 1977
Abstract: Illustrates the use of the multiple activity chart for balancing the activities of multiple machines. The example involves dumpers and a shovel used in the construction of a parking lot. The chart is similarly useful for balancing the activities of multiple men and machines in a man?machine operating system. ... More
Reference No: F&A0300Pages: 1 Published on: 1, January, 1977
Abstract: Examines the impact of substituting variable costs for fixed costs on profit, breakeven point, and margin of safety. Class discussion could cover the evaluation of relative business risks in two different cost structures? one with a higher proportion of variable costs and the other with a predominance of fixed costs. ... More
