Reference No: ECO0146Pages: 10Published on: 1, January, 1970
Abstract: The case illustrates the contribution of an academically trained person to the growth of business activities. It also symbolizes the effect of education and the environment existing in a princely state in India and the business activities. ... More
Reference No: PROD0076TECPages: 8Published on: 1, January, 1970
Abstract: This note provides background material to facilitate the understanding of the concept of relevant cost used in making production decisions like choosing between alternative production processes and alternative equipment. This concept is also used while deciding on the right cost to be considered for finding out inventory holding ordering costs. ... More
Reference No: F&A0072Pages: 6Published on: 1, January, 1970
Abstract: The operating costs of a particular job order have shown a sharp increase compared with the same job order executed in the previous month. The difference has arisen because the job order was machined on separate machines, each having different operating characteristics and costs. The case can be used to ... More
Reference No: F&A0135Pages: 13 Published on: 1, January, 1970
Abstract: The case highlights some problems relating to executive training in a bank, by describing the process of training and placement undergone by a promising trainee. Suitable for discussing the objectives and structure of executive training programmes in a bank, and the problems of incorporating training into the existing organizational structure ... More
Reference No: F&A0171(A)Pages: 21 Published on: 1, January, 1970
Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More
Reference No: ECO0156Pages: 10Published on: 1, January, 1970
Abstract: The case represents the transition of an agency house into a modern business establishment and its diversification into a variety of products. In the class, the case was used to establish a link between the 18th century business environment with that of the 19th century. ... More
Reference No: MAR0084Pages: 18 Published on: 1, January, 1970
Abstract: The case presents a recorded dialogue between an insurance salesman and a prospect. Students are expected to evaluate the sales presentation made by the salesman, and are required to identify the special problems that an insurance salesman faces when calling on the prospects in view of the important differences that ... More
Reference No: F&A0126Pages: 3 Published on: 1, January, 1970
Abstract: The case involves the preparation of a balance sheet and a profit and loss statement, on the basis of descriptive transactions, in a theatre business. The case facilitates use of the accrual and realization concepts. ... More
Reference No: F&A0143(A)Pages: 12Published on: 1, January, 1970
Abstract: Describes the introduction of a formal appraisal system in a bank that has a tradition of personalized recruitment, promotion and evaluation procedures. The idea is to reward officers who have stood by the management in a period of crisis. Under the new scheme, the head office asks the branch managers ... More
Reference No: F&A0159Pages: 17 Published on: 1, January, 1970
Abstract: Action has to be taken against the company, which has been continuously defaulting in paying instalments and interest. Follow-up procedures are analyzed and discussed. ... More
Reference No: MAR0147Pages: 6Published on: 1, January, 1970
Abstract: The brand share of the major product of the company is threatened as a result of heavy incentives offered to consumers by the competitors. The situation requires an immediate decision on the strategy the company should follow to protect its market share. The case can be used with both a ... More
Reference No: F&A0175(B)Pages: 23Published on: 1, January, 1970
Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More
Reference No: BP0033(B)Pages: 7Published on: 1, January, 1970
Abstract: Includes recommendations of a committee appointed by the government to review the working of the corporation and suggest changes in the organizational structure. In the context of data provided in case (A) (BP0033), raises the issues of future strategy of the company and the policies and structure needed to implement ... More
