Abstract
The case is formulated around different aspects of expansion of the textile market in the rural areas. It first deals with various possibilities of marketing textiles in the rural areas, which are mostly in the nature of "know your market" in the sphere of textile marketing. It then provides information on the consumer purchase of textile on the basis of which feasible marketing strategies can be developed.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0401 |
| Title | Market Expansion of Textiles in Changing Rural Strata |
| Pages | 12 |
| Published on | Sep 2, 1976 |
| Year of Event | 1976 |
| Authors | Moulik, T K; Basu, S K; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing |
| Sector | Manufacturing |
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