Reference No: F&A0171(B)Pages: 10Published on: 1, January, 1970
Abstract: Deals with the marketing of the personal loan programme and the role it plays in FNCB's overall marketing strategy. Segmentation as a tool in marketing is well illustrated. In addition, the budgeting process in marketing planning can be well treated through this case. An effective use of the case can ... More
Reference No: MAR0084Pages: 18 Published on: 1, January, 1970
Abstract: The case presents a recorded dialogue between an insurance salesman and a prospect. Students are expected to evaluate the sales presentation made by the salesman, and are required to identify the special problems that an insurance salesman faces when calling on the prospects in view of the important differences that ... More
Reference No: F&A0137Pages: 18 Published on: 1, January, 1970
Abstract: The case is in two parts. Part A describes the background of union- management relations in a large bank in which a scheme of joint consultation at the head office and regional offices was launched. Part B describes the structure and working of the joint consultative committee at the regional ... More
Reference No: F&A0143(C)Pages: 6 Published on: 1, January, 1970
Abstract: The managing director appoints a committee of the bank's senior officers, with an outside consultant as its chairman, for working out an appraisal system, and recommending a promotion policy. The committee visits different branches and meets the officers to ascertain their opinions and reactions to the "Star System" of appraisal ... More
Reference No: F&A0135Pages: 13 Published on: 1, January, 1970
Abstract: The case highlights some problems relating to executive training in a bank, by describing the process of training and placement undergone by a promising trainee. Suitable for discussing the objectives and structure of executive training programmes in a bank, and the problems of incorporating training into the existing organizational structure ... More
Reference No: BP0035Pages: 10Published on: 1, January, 1970
Abstract: A carefully documented account of events that led to the formulation of social control measures on the banking industry in India. The case highlights the importance of recognizing social responsibility in formulating corporate policy. ... More
Reference No: CMA0238Pages: 3Published on: 2, February, 1970
Abstract: A farmer having 45 acres of dry paddy land and 3.5 acres of wet paddy came to know about the profitability of growing hybrid maize and applied for a loan of Rs.600/- to the Branch of a commercial bank. Bank manager was to appraise the loan application in the light of ... More
Reference No: CMA0214Pages: 6Published on: 2, August, 1970
Abstract: The case is based on the enterprising farmer, who had increased his income, by making use of the credit facility provided by the bank. Agricultural Credit Advisor of the bank was wondering how to make use of such farmers for deposit mobilization. ... More
Reference No: CMA0220Pages: 10Published on: 1, September, 1970
Abstract: The case is based on the loan application of a farmer submitted to the bank for expanding his Dairy Farm. The loan proposal was first processed by the Branch Manager then by the Regional Officer. The Regional Office recommended the proposal to the Agricultural Finance Department, reviewed the whole case ... More
Reference No: CMA0218Pages: 2Published on: 2, September, 1970
Abstract: A farmer in Southern India had three acres of dry land and twenty acres of wet land. Because of the uncertainty of canal irrigation, he could not extend the area under sugarcane and other wet crops. He wanted to dig a well to supplement canal irrigation. He approached one of ... More
Reference No: CMA0213Pages: 6Published on: 2, September, 1970
Abstract: The fact that large number of small farmers were scattered in rural areas called for a wide network of rural branches. In order to evolve ways and means to minimize operating cost of handling small accounts, it was found necessary to curb the use of farm credit for non-farm purposes. ... More
Reference No: CMA0219Pages: 9Published on: 2, September, 1970
Abstract: A leading bank in Western India gave a loan of Rs.2,50,000 to a farmer. The first installment due was not paid according to the schedule the farmer made a request to the branch manager not to insist for immediate repayment. This matter was put up by the Head Office before ... More
Reference No: CMA0217Pages: 2Published on: 2, September, 1970
Abstract: A farmer in South India applied for a loan of Rs.1,50,000 for the purchase of pumpset to a leading bank of South India. He had 111 acres of l of which 15 acres were wet. There was adequate rainfall in the area; he wanted to use the pumpset only to provide irrigation ... More
