Reference No: BP0058Pages: 20Published on: 1, January, 1974
Abstract: Focuses on a pioneer garment-manufacturing companys failure to consolidate its position due to its inability to take advantage of an early entry into the industry. Failure to evolve a clear product-market strategy and to follow up on a national distribution system developed earlier; organizational problems of family enterprise management; and ... More
Reference No: F&A0239Pages: 13 Published on: 1, January, 1974
Abstract: The company changes its structure from a functional setup to a profit responsible product group setup so that top management can devote more time to future company policies. The case brings up issues relating to design considerations in structural reorganization in the context of the organization's variables and environmental factors. ... More
Reference No: F&A0233(I)Pages: 16Published on: 1, January, 1974
Abstract: After developing the required understanding of a long range framework for more effective budgeting [described in L&T (D) and (E)], the General Manager (Finance) considers the time appropriate to have a hard look at the existing budgeting system in the organization. Several issues (e.g. the role of the ... More
Reference No: P&IR0030Pages: 8 Published on: 1, January, 1974
Abstract: This case describes the problems faced by the top management of a large organization following the chief executive's decision to use a computer for some important areas of management. In the background of these problems, Mr. Goyal, who has been charged with the responsibility of understanding and solving the problems, ... More
Reference No: MAR0111Pages: 16Published on: 1, January, 1974
Abstract: The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey. ... More
Reference No: PROD0102TECPages: 5 Published on: 1, January, 1974
Abstract: Layout of physical facilities is an integrating phase of design of production systems. Materials handling cost, safety of workers, flexibility for plant expansion in future, etc, depend on plant layout to a large extent. This note briefly discusses some of the popular plant layout techniques. The spiral chart technique has ... More
Reference No: BP0055Pages: 48Published on: 1, January, 1974
Abstract: Discusses the operational problems faced by the first company set up to manufacture complete bicycles in India; illustrates how the pricing policy (to fight competition from imported cycles) and higher wage structure became detrimental to the survival of the company; and brings out the policy of tariff protection and other ... More
Reference No: F&A0279Pages: 10 Published on: 1, January, 1974
Abstract: Precision Photo Equipments manufactures professional photographic equipment. The case brings up the following issues for discussion: 1) how to estimate the incremental working capital requirement on a change in the activity level in respect of various items the company is manufacturing; 2) the implications of a change in the price level of ... More
Reference No: P&IR0027Pages: 13Published on: 1, January, 1974
Abstract: This case is a manpower planning exercise based on a cooperative dairy. It gives factual information about several variables like organization background, investment, sales, past manpower numbers and salary scales. The objective is to predict future managerial manpower requirements, suggest new positions and levels, and changes in the organization, if ... More
Reference No: MAR0157Pages: 33Published on: 1, January, 1974
Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer non durable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More
Reference No: BP0052Pages: 17Published on: 1, January, 1974
Abstract: Describes the history and growth of an Indian company that was the first to manufacture polystyrene in the country. Useful in identifying the strategies and policies followed by the company and the evaluation of their results; provides a comparison with the Synthetics and Chemicals Case (BP0040) in terms of product, ... More
Reference No: MAR0097Pages: 33 Published on: 1, January, 1974
Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More
Reference No: ECO0191Pages: 16 Published on: 1, January, 1974
Abstract: Discusses the stages through which a technician entrepreneur has passed. It gives a good account of how a project is prepared before giving it for financial assistance to a bank/term lending institution. ... More
