Latest published cases

List of Latest Published Cases

  1. Ashok Desai Subscribes to News Today (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0329(B) Pages: 1 Published on: 28, October, 1999

    Abstract: This case adds to the data presented in "Ashok Desai Subscribes to News Today (A)" (MAR0329) case. Students should have read the previous case "Ashok Desai Subscribes to News Today (A)" (MAR0329case. ... More

  2. Lotus Thread Company Limited (C)

    Authors: Jain, Abhinandan K; Raghuram, G;

    Reference No: PROD0228(C) Pages: 9 Published on: 1, January, 2000

    Abstract: This case follows up the case Lotus Thread Company Limited(A) (LTCL-A) by focusing on an important area in the logistical decision making hierarchy. The main issue is that of distribution network design and some of its major consequences. The company, while examining its logistics network has identified three options ... More

  3. Information System at Gromore Seed Company

    Authors: Singh, Gurudev; Asokan, S R;

    Reference No: CMA0790 Pages: 7 Published on: 1, January, 2000

    Abstract: The case raised the issues of information needs for objective planning of seed production, monitoring the implementation of the production plan, and other related decisions for Gromore Seed Company. It then examines the internal reporting system and seeks suggestions for modifications in the existing system such that needed information is ... More

  4. Basmati Paddy Procurement Plan

    Authors: Singh, Gurdev;

    Reference No: CMA0797EX Pages: 4 Published on: 1, January, 2000

    Abstract: This exercise on planning procurement of agricultural produce (Basmati paddy) for processing for the commencing season, gives information on major produce markets, and about major competitors. It also gives the indices of arrivals and prices for the six identified markets over eight weeks of peak arrivals. The idea is to ... More

  5. Strengths and Weaknesses of Agriculture in India

    Authors: Desai, Bhupat M;

    Reference No: CMA0781TEC Pages: 14 Published on: 1, January, 2000

    Abstract: This technical note discusses major recent strengths and weaknesses of Indian agriculture with some past perspective. The purpose is to introduce the students with the present basic strong and weak characteristics and performance of this sector. And the second purpose is to provide an opportunity to discuss how to facilitate ... More

  6. Union Budget for Agriculture: From Retrogression to Progression?

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0788TEC Pages: 7 Published on: 1, January, 2000

    Abstract: This note first provides a rationale for why union budget may catalyse developing agriculture even though this sector is a state subject. It then discusses major strengths and weaknesses of some of the recent union budgets to raise a question whether they have initiated a process of retrogression or progression. ... More

  7. Procurement in Agribusiness

    Authors: Singh, Gurdev;

    Reference No: CMA0795TEC Pages: 5 Published on: 1, January, 2000

    Abstract: This note describes agribusiness and channels through which the produce reaches the consumers. It then discusses the procurement function undertaken by various agribusiness entities. The procurement options available and advantages and disadvantages of direct buying and purchases from secondary market are also given. It also covers fixing of price and ... More

  8. FoodWorld (D): Design of MIS

    Authors: Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

    Reference No: MAR0325(D) Pages: 12 Published on: 1, January, 2000

    Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More

  9. Dynamic Sensitivity of Sales to Advertising: A Case of Peanut Butter Industry

    Authors: Deodhar, Satish Y; Fletcher, S M;

    Reference No: CMA0779TEC Pages: 9 Published on: 1, January, 2000

    Abstract: Brand and generic advertising is increasingly being used to promote food products. An important question is whether such generic and band advertising leads to increase in aggregate demand or simply brand substitution. Using error correction model, this note addresses the issue by estimating for long-run and short-run advertising sensitivity of ... More

  10. Irrigation Development: Rationale, Achievements, Problems and their Solutions

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0786TEC Pages: 14 Published on: 1, January, 2000

    Abstract: This note deals with (a) the theory of leading inputs, (b) irrigation potential, its development and utilization under successive five years plans, (c) the size and composition of public investment in harnessing various sources of irrigation and their benefits in general terms, (d) major problem-areas of development of irrigation as ... More

  11. Quality Monitoring in Soy-Meal

    Authors: Singh, Gurdev;

    Reference No: CMA0793EX Pages: 2 Published on: 1, January, 2000

    Abstract: The case gives some reasons for quality deterioration of soy-meal at various stages from processing to final destination. It raises the issue of why quality is needed and how could it be achieved. The focus is to improve the bottom line through quality monitoring by the soybean processing enterprise. ... More

  12. Information System for Procurement of Basmati Paddy

    Authors: Singh, Gurdev;

    Reference No: CMA0800EX Pages: 4 Published on: 1, January, 2000

    Abstract: The case descries the processes followed in procurement of basmati paddy by a rice mill and current reporting system in the organization. The issue raised is to examine the existing reporting system and suggest modifications to make it yield the desired information for procurement planning in a more objective manner ... More

  13. Price and Non-Price Factors for Agricultural Development under New Economic Policies

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0784TEC Pages: 17 Published on: 1, January, 2000

    Abstract: This note first briefly discusses the new economic policies as they pertain to the agricultural sector. It then formally tests the impact of relative farm prices which these policies aim to improve and the non-price factors on both aggregate agricultural output and marketed surplus considering the Nerlovian type of Partial ... More

  14. Marketing Strategy for Sunflower Oil

    Authors: Singh, Gurdev;

    Reference No: CMA0791 Pages: 6 Published on: 1, January, 2000

    Abstract: This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible ... More

  15. Quality Pays for Itself

    Authors: Singh, Gurdev;

    Reference No: CMA0798EX Pages: 5 Published on: 1, January, 2000

    Abstract: This exercise gives some idea about what quality means and how quality can deteriorate in an agribusiness. The primary issue is to ensure procurement of quality basmati paddy for the producers and maintain its quality and produce quality products in an agro-processing enterprise. ... More

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