Reference No: QM0136Pages: 1Published on: 1, January, 1978
Abstract: Presents the decision problems encountered in setting up a stall at the fun fair organized at IIMA. Customers had tries at dropping a coin into a bowl kept inside a bucket of water. Given several hypotheses on the nature of uncertainties (probability of successes and number of customers), issues on ... More
Reference No: PROD0131TECPages: 4Published on: 1, January, 1978
Abstract: This note deals with a detailed method of writing a job description and the procedures for performing job analysis. It outlines the precautions to be taken and the information to be collected during a job analysis. ... More
Reference No: F&A0323Pages: 18Published on: 1, January, 1978
Abstract: The second of the set, this case describes the sales, stock, and production budgets and their final translation into a cash budget. Also describes the marketing information system being introduced to facilitate the budgetary control systems. ... More
Reference No: ECO0250TECPages: 8Published on: 1, January, 1978
Abstract: The interrelationship between agriculture and industry is analyzed in the static and dynamic contexts. In the static context, purchases by agriculture from industry and the reverse sales for intermediate and final uses are stressed. In the dynamic context, the impact of agriculture on savings, and hence on investment, is analyzed. ... More
Reference No: BP0130Pages: 13Published on: 1, January, 1978
Abstract: The case traces the domestic enquiry into the charge against a delinquent employee through the stages of preliminary investigation, charge sheet, recording of evidence, and findings of the enquiry officer culminating in punishment. ... More
Reference No: OB0056(D)Pages: 5Published on: 1, January, 1978
Abstract: The personnel manager conducts another survey, using summer trainees who use questionnaires and interview thirty regular and thirty chronic absentees selected at random. Certain policy decisions can be derived from these findings, including the need for further surveys. ... More
Reference No: MAR0189Pages: 15 Published on: 1, January, 1978
Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More
Reference No: MAR0206TECPages: 20Published on: 1, January, 1978
Abstract: Gives a set of tables that will be useful in analyzing the industrial vis-a- vis the consumer industry. It briefly explains the tables, and the exercises that can be worked out. ... More
Reference No: MAR0239Pages: 7 Published on: 1, January, 1978
Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More
Reference No: OB0175TECPages: 8Published on: 1, January, 1978
Abstract: Discusses the process of performance counselling in two phases: analyzing reasons for unsatisfactory performance, and coaching for improved performance. Detailed guidelines are provided for both phases. ... More
Reference No: CMA0460Pages: 8Published on: 14, February, 1978
Abstract: Discusses problems in managing the government/enterprise interface in the marketing of pesticides. Changes in government policies regarding credit, distribution channels, subsidy and other factors, and their impact on the pesticides market in general and that of the company in particular have been highlighted. ... More
Reference No: CMA0461(A)Pages: 11Published on: 15, February, 1978
Abstract: Part A raises the following issues: 1) What factors would a rural borrower consider in his decision to substitute formal lenders for informal ones in an area like Dharampur? and 2) What should be the objectives and broad content of the credit policies of the formal lenders who are required to substitute ... More
Reference No: CMA0450Pages: 14Published on: 4, May, 1978
Abstract: The chief of the agricultural finance division of a southern bank was examining the guidelines for implementing the programme of financing primary agricultural credit cooperative societies. His main concern was to operationalize this programme keeping in mind the financial and organizational efficiency of the primaries and the present system of ... More
