Abstract
Issues in product tests are discussed in this note. Concepts and methodologies are described in terms of managerial questions of when, where, how, and by whom of product testing.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0212TEC |
| Title | Product Testing |
| Pages | 8 |
| Published on | Jan 1, 1978 |
| Authors | Roy Dholakia, Ruby; |
| Area | Marketing (MAR) |
| Sector | Manufacturing |
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