Reference No: MAR0265(C)TECPages: 5Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: CMA0550Pages: 8Published on: 1, January, 1981
Abstract: The article reviews the technological dimension, marketing, distribution channels, and market development of veterinary products. The other areas covered are target estimation, pricing of products, and market personnel management. ... More
Reference No: P&IR0146(B)EXPages: 2Published on: 1, January, 1981
Abstract: The exercise deals with seven typical problems of managing human resources. Case (B) enumerates the solutions offered by a group of personnel managers.
... More
Reference No: ECO0277Pages: 9Published on: 1, January, 1981
Abstract: This case deals with the evolution and growth of the export business of a small scale unit within the context of the overall business policy of the organization. It focuses on the costs and benefits of the exporting activity and also on the organizational aspects of splitting up the family ... More
Reference No: MAR0270TECPages: 20Published on: 1, January, 1981
Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More
Reference No: CMA0559Pages: 11Published on: 1, January, 1981
Abstract: The case deals with milk procurement strategy pursued by the processing plant. The survey method technique was adopted to elicit information from milk producers in the milk shed area of the dairy plant. ... More
Reference No: MAR0265(A)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: CMA0547Pages: 24Published on: 1, January, 1981
Abstract: The case study deals with the preparation of a feasibility study of a developmental project for irrigated rice production in an underdeveloped country - viz., Liberia in West Africa. It helps students in the use of the technique of cost-benefit analysis. The exercises and worksheets attached with the case will ... More
Reference No: MAR0276(B)Pages: 6 Published on: 1, January, 1981
Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some non parametric statistical techniques could be demonstrated for making inferences about different segments ... More
Reference No: PROD0172TECPages: 13Published on: 1, January, 1981
Abstract: MRP is an approach meant for manufacturing organizations in planning and control of production for the various assemblies, subassemblies, parts and raw materials that make up the final products. This note discusses: 1) the computational rules used in MRP systems, 2) differences between classical inventory systems and MRP systems, and 3) some aspects ... More
Reference No: F&A0348Pages: 6 Published on: 1, January, 1981
Abstract: Describes the capital budgeting process followed by one of the largest companies in India - TISCO. It gives an account of the practical aspects of investment analysis. The difficulties in using the sophisticated investment techniques are also highlighted. ... More
Reference No: P&IR0145Pages: 8Published on: 1, January, 1981
Abstract: The case deals with a situation of conflict leading to lockout in a company. After a comparatively peaceful existence for nearly fifteen years, the industrial relations situation started deteriorating. The internal as well as the external environment had undergone a radical change. A new union leader adopts the strategy of ... More
