Abstract
The case deals with milk procurement strategy pursued by the processing plant. The survey method technique was adopted to elicit information from milk producers in the milk shed area of the dairy plant.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0559 |
| Title | Pearson Milk Limited |
| Pages | 11 |
| Published on | Jan 1, 1981 |
| Year of Event | 1981 |
| Authors | Mathur, D P; U K Srivastava; Gupta, V K; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Operations Management, Quantitative Methods |
| Sector | Agriculture and Animal Husbandry |
| Country | India |
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