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Latest published cases

List of Latest Published Cases

  1. Tej Auto Limited (A): Problem Definition

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(A) Pages: 7 Published on: 29, March, 2012

    Abstract: The case describes the key issues faced by two entrepreneurs as they plan to launch a new two-wheeler in the market in the beginning of liberalization of Indian economy in 1981.. The case provides information about the two-wheeler industry (scooter, mopeds, and motorcycle) on: (i) sales of each of the brands ... More

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  2. Tej Auto Limited (D): Market Segmentation using Cluster Analysis

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(D) Pages: 21 Published on: 29, March, 2012

    Abstract: The owners of TAL were grappling with the issue of which segment to target by their new brand of scooters. Segments were obtained through cluster analysis on: (i) demographic variables and (ii) importance of attributes in deciding the brand. Discriminant analysis was used to confirm the exclusivity of the segments. ... More

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  3. Tej Auto Limited (B): Research Design, Data Preparation and Data Analysis Plan

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(B) Pages: 27 Published on: 29, March, 2012

    Abstract: The case describes the all India consumer survey planned to assess the key issues of nature of emerging competition and of decide targeting, positioning, and product features for a new brand of scooters by two entrepreneurs in 1981. The survey study was to examine buyer behaviour of scooter owners and non-owners. ... More

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  4. Lupin's Foray into Japan

    Authors: Jacob, Joshy; Agarwalla, Sobhesh Kumar; Premchander;

    Reference No: F&A0495 Pages: 19 Published on: 27, October, 2012

    Abstract: The case described the issues faced by a mid-sized Indian generic pharmaceutical firm, in its attempt to acquire a small unlisted Japanese generics manufacturer. It showcases the strong motivation of a successful emerging market pharmaceutical firm to expand into the developed market, buoyed by its cost competitiveness. The case presents ... More

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  5. Arvind Mills Limited: Financial Restructuring

    Authors: Sinha, Sidharth;

    Reference No: F&A0526 Pages: 40 Published on: 29, December, 2015

    Abstract: Arvind Mills incurred a loss of Rs.316 crores in the year 1999-2000 after a period of declining profits in spite of increasing sales. In January 2001 lenders to Arvind Mills received the Information Memorandum on Debt Restructuring which offered several alternative schemes. They had to decide whether they should accept the ... More

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  6. Innovation in the midst of Uncertainty - A Case Study of Mahindra Reva Electric Vehicles Private Limited

    Authors: Iyer, Lakshmi Shankar; Dutta, Goutam;

    Reference No: PROD0314 Pages: 25 Published on: 9, January, 2017

    Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More

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  7. The Paradox of Training Metrics

    Authors: Sinha, Anamika; Varkkey, Biju;

    Reference No: HRM0236 Pages: 14 Published on: 26, September, 2017

    Abstract: The case discusses issues in the process of professionalising a family-owned manufacturing firm in the steel tubes and pipes industry. Set during 2008-2012, the case highlights the increased competition and the consequent growth in the sector that drives the need for professionalisation. In order to remain competitively relevant, the owners, ... More

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  8. Texica Limited (C): Learning from the Exit Interviews

    Authors: Maheshwari, Sunil Kumar; Ray, Prantika;

    Reference No: HRM0239(C) Pages: 6 Published on: 13, December, 2017

    Abstract: Dr. Vakil interviewed two people Kabir Kumar and Purav Jha. Kabir Kumar was working in the textile design department for the past four years and six months. He was leaving Texica and moving into another rival company Fabrika. After discussions about the various experiences in the organization, the consultant asked ... More

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  9. Texica Limited (A): A Day in the Life of a Consultant

    Authors: Maheshwari, Sunil Kumar; Ray, Prantika;

    Reference No: HRM0239(A) Pages: 8 Published on: 13, December, 2017

    Abstract: The chairman of the 60-year old company Texica, Ashutosh Verma approached Dr. Asim Vakil, who has a wide experience in consulting turnaround activities in declining organizations. The organization had undergone few rounds of downsizing and was also reporting about 15-20% attrition in the organization. Dr. Vakil was requested to redesign ... More

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  10. Rajan Overseas: An Entrepreneurial Quest for Growth

    Authors: Singla, Chitra; Yadav, Akshay; Gomkale, Advait; Acharya, Aditya Shekhar;

    Reference No: BP0420 Pages: 21 Published on: 8, January, 2018

    Abstract: Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of ... More

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  11. Toyota Model AA Class Shares

    Authors: Sinha, Sidharth;

    Reference No: F&A0538 Pages: 15 Published on: 12, February, 2018

    Abstract: In 2015, Toyota proposed to issue a separate class of shares to attract long term individual Japanese shareholders aligned with the company’s long-term R&D programmes. The distinguishing feature of these shares was the exit option with no loss of capital. The proposal was not received well by US based ... More

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  12. Inventory Management

    Authors: Narayanaswami, Sundaravalli;

    Reference No: QM0278TEC Pages: 17 Published on: 13, March, 2018

    Abstract: This is a technical note on Inventory Models. ... More

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