Abstract
Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of Makhija wanted him to sign an exclusive contract. Makhija was evaluating various growth options in the light of this new hurdle. The case can be taught in courses on entrepreneurship, internationalization and strategy for SMEs to teach topics related to effectuation and challenges of international business.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0420 |
| Title | Rajan Overseas: An Entrepreneurial Quest for Growth |
| Pages | 21 |
| Published on | Jan 8, 2018 |
| Year of Event | 2017 |
| Authors | Singla, Chitra; Yadav, Akshay; Gomkale, Advait; Acharya, Aditya Shekhar; |
| Area | Strategy (STR) |
| Discipline | Innovation and Entrepreneurship, International Business, Strategic Management |
| Sector | Manufacturing |
| Learning Objective | 1.Teachig Concept of effectuation: logic used by entrepreneurs to make decisions 2.Concepts related to international business like why to go internationa, which country to choose and how to set the pace of entry. 3. Benefits and risks associated with export business (international expansion) 4. Evaluation of various growth options that are there in front of you. |
| Keywords | Effectuation; Entrepreneur; Growth; Small and Medium Enterprise; Export; Internationalization |
| Country | India |
| State | Haryana |
| City | Panipat |
| Organization | Rajan Overseas |
| Access | For All |
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