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Latest published cases

List of Latest Published Cases

  1. Music to Ears

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0364 Pages: 4 Published on: 30, May, 2005

    Abstract: A customer was disappointed to find a defective music audio cassette soon after opening the wrapper of a newly bought set. On taking this set back to the retail shop from where the purchase was made, customer was denied the replacement of defective product. Customer was also badly treated by ... More

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  2. naukri.com

    Authors: Sahay, Arvind;

    Reference No: MAR0360 Pages: 42 Published on: 1, June, 2005

    Abstract: A case on naukri.com that looks at the online recruitment advertisement market in India and the challenges that naukri.com faces in the light of the recent merger of two major competitors. These are in the area of pricing, sales force management, advertising, and more generally fighting a global ... More

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  3. Atul Vidyalaya, Valsad

    Authors: Dixit, M R; Sharma, Rajeev;

    Reference No: BP0304 Pages: 14 Published on: 25, June, 2005

    Abstract: This case presents the situation faced by Mr. Sundaram as he took charge of Atul Vidyalaya, an ICSE affiliated school in Valsad, Gujarat State, as its principal. The case describes the objectives of the school, the policies and practices followed by the board of trustees, the expectations of the trustees, ... More

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  4. Prerna Stores

    Authors: Sinha, Piyush Kumar; Sood, Vandana;

    Reference No: MAR0365 Pages: 34 Published on: 22, July, 2005

    Abstract: Prerna Store was a retail grocery store, situated in Chandigarh, belonging to the Prerna Supermarket retail chain. It has a chain of 15 outlets in the city. It had an image of being a no-nonsense grocery store without much of the frills associated with other supermarkets. All stores followed a look ... More

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  5. Muebles: The Home Building Store

    Authors: Sinha, Piyush Kumar; Rummong, Rowena; Varma, Shantanu;

    Reference No: MAR0366 Pages: 17 Published on: 22, July, 2005

    Abstract: Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising mix. Mr. Meubles is faced with the dilemma as to whether to change its ... More

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  6. 'Managers: We are Katti with You': A narrative about union-management conflict at Precision Parts Limited

    Authors: Varkkey, Biju;

    Reference No: P&IR0195 Pages: 12 Published on: 22, August, 2005

    Abstract: Precision Parts Limited was a successful company with model IR situation. With change in union leadership and the managers, the union management dynamics underwent change. The statement is presented for managerial decision making. ... More

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  7. Dainik Jagran (A): Towards a New Direction

    Authors: Sinha, Piyush Kumar; Koshy, Abraham; Singh, Anuj;

    Reference No: MAR0367 Pages: 40 Published on: 16, November, 2005

    Abstract: Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position in the states of Delhi, Madhya Pradesh, Punjab, Haryana, Himachal Pradesh and the union ... More

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  8. Rubamin Limited

    Authors: Gandhi, Shailesh;

    Reference No: F&A0472 Pages: 14 Published on: 1, December, 2005

    Abstract: The case is about evaluating strategic planning and identifying key result areas and appropriate performance measures in a multi-divisional chemical company having multiple locations. After unsuccessful diversification efforts in the initial years, the company has focused on three strategic businesses, namely, zinc oxide, cobalt and specialty chemicals. All three businesses ... More

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  9. INDAL - Belur Works

    Authors: Mukherjee, Saral;

    Reference No: PROD0286 Pages: 20 Published on: 14, December, 2005

    Abstract: The Belur Plant of indal is facing a significant increase in power tariffs. Power tariffs have significant influence in shaping the competitive advantage of firms in the aluminum industry. The extent to which this increase in power tariff would affect the competitive position of indal needs to be examined. A ... More

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  10. Computronix Solutions Private Limited

    Authors: Dixit, M R; Varkkey, Biju; Chatterjee, Somnath;

    Reference No: BP0306 Pages: 11 Published on: 30, December, 2005

    Abstract: Computronix Solutions Private Limited (CSPL) is a part of the incubator promoted by the Indian Institute of Technology, Delhi, a leading technology institute in India. It is a ?start up' company, set up by the graduates of the Indian Institute of Technology, Delhi. The case describes the early days of ... More

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  11. Quick Photo (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0370 Pages: 10 Published on: 13, February, 2006

    Abstract: Rohit had an expensive camera that had developed a technical problem. He decided to get his camera repaired and gave his camera at the Quick Photo shop for an estimate for repair. What had followed became a nightmare. The case describes his experience and the sequence of events that had ... More

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  12. Quick Photo (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0371 Pages: 3 Published on: 13, February, 2006

    Abstract: The case adds to the data presented in the case “Quick Photo (A)" (MAR0370). Students should have read case (A) before proceeding to (B). Rohit had an expensive camera that had developed a technical problem. He decided to get his camera repaired and gave his camera at the Quick Photo ... More

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  13. Mumbai Widget Limited: Supply Chain Efficiency and Improvement Initiatives

    Authors: Ravichandran, N;

    Reference No: PROD0289 Pages: 17 Published on: 22, June, 2006

    Abstract: The case presents the details of logistics operations of a consumer durable product in India. Based on the description related to forecasting, production, planning, dispatches and Information Systems, the participants are encouraged to understand the existing logistics system and identify areas of improvement. ... More

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