Reference No: COMM0017EXPages: 4Published on: 29, March, 2017
Abstract: The HRD Department at Apogee Ltd had launched a newsletter Apogee Connections in an electronic format about 180 months back. Although meant to be a bimonthly that would initially begin as a quarterly publication, it has so fact had only three issues. The newsletter seems to have not gained much interes ... More
Reference No: MAR0479EXPages: 12Published on: 29, March, 2016
Abstract: This exercise has been prepared to help the instructor in explaining the process of segmentation in B-2-B marketing context. The segmentation process in B-2-B context is different from consumer segmentation context and this exercise aims to highlight the steps involved in B-2-B segmentation process. This exercise will ... More
Reference No: MAR0473EXPages: 4Published on: 3, November, 2015
Abstract: This exercise has been prepared to help the instructor in explaining the meaning of customer value. Understanding customer value is the foundation for planning marketing activities and a clarity regarding the same should be present for good marketing to happen. This exercise will help the participants to identify the aspects ... More
Reference No: MAR0474EXPages: 3Published on: 3, November, 2015
Abstract: The main objective of this exercise is to help the students to understand the concept of positioning in a better manner. Positioning of product/brand in the minds of customer is one of the most important decisions in marketing strategy. It is important that students understand the basic steps in ... More
Reference No: PROD0303EXPages: 2Published on: 31, March, 2014
Abstract: The users of New Delhi – Gurgaon Toll Plaza are fed up with the long queues and often indulge in agitations. This toll plaza has caught attention of all stake-holders. The political, legal storms are brewing too. This exercise is developed to apply queuing theory approach to evaluate various options to ... More
Reference No: MAR0426EXPages: 21Published on: 21, November, 2012
Abstract: With the retail landscape becoming increasingly competitive, retailers tend to differentiate themselves through innovative pricing strategies. One practice that is become increasingly common is that of Price Guarantees. This in-class exercise allows for a dynamic situation wherein retailers change the prices depending on the response from the customers. The exercise ... More
Reference No: MAR0420EXPages: 4Published on: 8, March, 2011
Abstract: The exercise presents a decision situation for a FMCG company which is on an expansion path and is looking to introduce its product in a new geographic market of neighbouring state. Before they finalize the channel partner, they have to assess the market scenario in the new market. For this, ... More
Reference No: CISG0095EXPages: 5Published on: 17, September, 2007
Abstract: The excercises consist of seven problems related to the practice of the following features of MS Project package: 1) Project Tracking 2) Import and Export of project data 3) Resource Analysis 4) Linking of multiple projects. ... More
Reference No: P&IR0202EXPages: 4Published on: 15, November, 2006
Abstract: Competencies are the underlying knowledge, skills and attributes necessary to successfully perform a job. The exercise deals with developing competency framework for specific jobs. The exercise is done in context of an academic institute which provides various courses on management. The purpose of the exercise is to study/define different ... More
Reference No: P&IR0200EXPages: 5Published on: 10, August, 2006
Abstract: Describes the experience of a middle manager in search of a job. The recruitment process, designed by a major automobile company and the offer handling process leaves a different perception on the job seeker. ... More
Reference No: CISG0093EXPages: 18Published on: 25, July, 2006
Abstract: This problem set is developed with the objective of providing practical contexts of various decision support situations which can be addressed by modelling with VBA and Excel. To solve the problems in this set the participants are required to refer material on VBA and Excel which illustrates VBA and Excel ... More
Reference No: CISG0092EXPages: 12Published on: 25, July, 2006
Abstract: This problem set is developed with an objective of providing practical contexts of various data management situations which can be solved by end-user with Access. The set has a number of problems. To solve the problems in this set the participants is required to refer to material on Ms Access ... More
Reference No: CISG0091EXPages: 43Published on: 6, June, 2006
Abstract: This problem set is developed with an objective providing practical contexts of various decision support situations which can be addressed by modelling with spreadsheets. The set has a number of problems and an integrated case. To solve the problems in this set the participant is required to refer to material ... More
