Additional Information
| Product Type | Exercise |
|---|---|
| Reference No. | MAR0399EX |
| Title | Introduction to Marketing Process: In-Class Exercise |
| Pages | 12 |
| Published on | Apr 8, 2008 |
| Authors | Tripathi, Sanjeev; Abhishek; |
| Area | Marketing (MAR) |
| Keywords | Simulation Game, Decision-Making, Marketi Segments, Market Potential, Target Markets |
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