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Latest published cases

List of Latest Published Cases

  1. Scorpio from Mahindra: Brand Positioning

    Authors: Koshy, Abraham;

    Reference No: MAR0378 Pages: 32 Published on: 24, April, 2006

    Abstract: Mahindra & Mahindra Limited, the flagship company of the Mahindra group with a turnover of `55 billion (US$ 1.2 billion), was planning to launch their new sports utility vehicle as a strategic response to the rapidly changing hues of the Indian automobile market. The case describes the rationale of the new product activity ... More

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  2. Infiniti: Sales and Distribution of Mutual Funds

    Authors: Sahay, Arvind;

    Reference No: MAR0377 Pages: 26 Published on: 21, April, 2006

    Abstract: The case looks at the challenges of selling and distributing mutual funds in India. It describes mutual funds, the sales and distribution structure and raises managerial questions about the way forward for infinitive. ... More

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  3. Cochin International Airport Limited (A)

    Authors: Varkkey, Biju; Raghuram, G;

    Reference No: PSG0098(A) Pages: 44 Published on: 5, April, 2006

    Abstract: Cochin International Airport Limited (CIAL) is the first airport in the joint sector, with large-scale public participation. The new airport project was conceived as an alternative to the then existing naval airport, which was not capable of handling wide-bodied aircraft due to runway limitations. The Cochin airport project throws up ... More

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  4. Project "Re-inventing EPFO": Transforming Employees' Provident Fund Organization of India

    Authors: Verma, Sanjay; Khokle, Pradyumana W;

    Reference No: CISG0090 Pages: 26 Published on: 31, March, 2006

    Abstract: This case focuses on the challenges being faced by Employees Provident Fund Office (EPFO) in the era of economic liberalization. It provides opportunity to discuss issues in process improvements, organizational culture and performance incentives especially with respect to government departments. ... More

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  5. Logical Framework Analysis

    Authors: Ramani, K V;

    Reference No: PSG0097TEC Pages: 5 Published on: 26, March, 2006

    Abstract: Logical Framework Analysis (LFA) was first formally adopted as a planning tool for overseas development activities by USAID in the early 1970s. Its origins can possibly be traced back to the private sector management concept of "Management by Objectives" approach of the 1960s. LFA has since been adopted and adapted ... More

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  6. Suitable Suit

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: OB0199 Pages: 5 Published on: 21, February, 2006

    Abstract: Prashant felt the need to get a few suits stitched for his forthcoming functions. He bought the fabric and gave it to a reputed tailoring shop for stitching. When he visited the shop for trial of his suit, he was horrified to see the manner in which it was handled ... More

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  7. Quick Photo (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0370 Pages: 10 Published on: 13, February, 2006

    Abstract: Rohit had an expensive camera that had developed a technical problem. He decided to get his camera repaired and gave his camera at the Quick Photo shop for an estimate for repair. What had followed became a nightmare. The case describes his experience and the sequence of events that had ... More

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  8. Quick Photo (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0371 Pages: 3 Published on: 13, February, 2006

    Abstract: The case adds to the data presented in the case “Quick Photo (A)" (MAR0370). Students should have read case (A) before proceeding to (B). Rohit had an expensive camera that had developed a technical problem. He decided to get his camera repaired and gave his camera at the Quick Photo ... More

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  9. On Becoming a Case Instructor: Reflections of a FDP Participant

    Authors: Varkkey, Biju; Rao, Venkata Y;

    Reference No: P&IR0196 Pages: 5 Published on: 31, January, 2006

    Abstract: Dr. Akhileswar, a management faculty from a central university experienced the use of the case study method as a teaching tool, while the Faculty Development Programme at Indian Institute of Management, Ahmedabad. His observations about the case instructors and the participants' involvement in the learning process through case discussion and ... More

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  10. Midnight Flight (C)

    Authors: Gupta, Parvinder; Gupta, Nirmal;

    Reference No: OB0196(C) Pages: 5 Published on: 16, January, 2006

    Abstract: The case adds to the data presented in cases "Midnight Flight (A)" and "Midnight Flight (B)". A couple was denied boarding a flight for which they had confirmed booking. They had to travel onwards by a train to reach their destination. Now their entire schedule was in a mess as ... More

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  11. Midnight Flight (B)

    Authors: Gupta, Parvinder; Gupta, Nirmal;

    Reference No: OB0196(B) Pages: 4 Published on: 16, January, 2006

    Abstract: The case adds to the data presented in case "Midnight Flight (A)". A couple was denied boarding a flight for which they had confirmed booking. They had to travel onwards by a train to reach their destination. Now their entire schedule was in a mess as they also missed the ... More

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  12. State of Elementary Education

    Authors: Saraf, Vishnu; Bhattacharya, Arnab; Upadhaya, Praveen; Kapoor, Shruti;

    Reference No: RJMC0006 Pages: 17 Published on: 12, January, 2006

    Abstract: The importance of education cannot be overemphasized. It not only imparts knowledge, but also shapes values and attitudes. In Gujarat, Ahmedabad has the highest literacy rate of 80%. But it suffers from various ills like high drop-out rates, high absenteeism, fake registrations, low motivation level amongst both students and teachers, etc. ... More

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