Reference No: MAR0006(B)Pages: 7Published on: 1, January, 1966
Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More
Reference No: PROD0035TECPages: 14Published on: 1, January, 1966
Abstract: The note deals with computational techniques for solving difficult management problems in a simple and mechanical way. It covers the two major methods: Distribution method and Simplex method. The working details for these two methods are described with the help of examples. The role of the Simplex method in solving ... More
Reference No: MAR0068Pages: 15Published on: 1, January, 1966
Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More
Reference No: BP0008Pages: 9Published on: 1, January, 1965
Abstract: This case is to follow the case "An Interview with a Young Businessman" (OB0019). It deals with the problems faced by the young man who wrestled with the ethics of management in the previous case. Students should evaluate his actions in light of his problems and his point of view ... More
Reference No: F&A0042Pages: 5Published on: 1, January, 1965
Abstract: Pertains to a talk delivered on 15th April 1964 at Bombay by Mr Grigori P, Joint Managing Director of Voltas Limited. This was part of a lecture series on "Financial Management" jointly organized by the Bombay Management Association and the Western India Regional Council of the Institute of Chartered Accountants of ... More
Reference No: ECO0026Pages: 10Published on: 1, January, 1965
Abstract: The case contains opposing view-point on the role of the managing agency system Indian business. It highlights the current controversy regarding the abolition of the managing agency system. The case attempts to familiarize the student with the salient point involved in the controversy regarding the future of the managing agency ... More
Reference No: MAR0056Pages: 10Published on: 1, January, 1964
Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More
Reference No: F&A0049TECPages: 6 Published on: 1, January, 1964
Abstract: A technical note discussing the nature and scope of the finance function, and its relationship with other functional areas. It also gives a broad appreciation of the duties of financial executives. ... More
Reference No: OB0003(A)Pages: 7 Published on: 1, January, 1964
Abstract: A description of the clerical staff of AIRTC job requirements, administrative setup, seating arrangements, and status factors. Students are to predict the emergent behaviour. ... More