Reference No: ECO0001(F)Pages: 7Published on: 1, January, 1964
Abstract: The case concerns the consideration on a proposal to purchase additional aircraft when the local factors by the airline industry in general and Air India in particular raised doubts about the need for additional capacity. ... More
Reference No: MAR0002Pages: 10 Published on: 1, January, 1964
Abstract: The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares. ... More
Reference No: MAR0028Pages: 7 Published on: 1, January, 1964
Abstract: Procurement of a controlled item which is sold in the open market and the implications of this procurement policy on company planning are discussed. ... More
Reference No: MAR0056Pages: 10Published on: 1, January, 1964
Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More
Reference No: PROD0049(A)Pages: 10Published on: 1, January, 1964
Abstract: The case describes how, in a small rubber company, the introduction of a new hydraulic press to replace hand?operated presses brings up questions of meeting production targets and wages of workers in the new press. Targets can be met only if working time is reduced by improving the layout ... More
Reference No: ECO0050TECPages: 7Published on: 1, January, 1964
Abstract: Definition and differences between the various concepts of cost in economic analysis concepts cover and include opportunity cost, variable cost, fixed cost and marginal cost.
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Reference No: QM0008(A)Pages: 10Published on: 1, January, 1964
Abstract: The case deals with alternatives for processing milk and focuses on the use of the linear programming technique for profit maximization and product-mix. ... More
Reference No: MAR0012Pages: 12 Published on: 1, January, 1964
Abstract: Describes various salesmen's incentive schemes. Arguments in favour and against group incentive versus individual incentive systems are put forward. The question as to whether the company should use a different incentive scheme for managers as compared to the salesmen is discussed. Problems of implementation of incentive schemes are highlighted. ... More
Reference No: OB0024(D)Pages: 9 Published on: 1, January, 1964
Abstract: A description of the relationship between the foundry sales manager and the production-planning manager. Students analyze the difference between this relationship and those in Cases (C1) and (C2) and try to understand the factors contributing to that difference. ... More
Reference No: ECO0044Pages: 22Published on: 1, January, 1964
Abstract: The case deals with the dispute emerging out of bonus for the year 1958 by Arvind Mills. It contains an analysis of the non- payment of bonus owing to the company's claims for rehabilitation and replacement of machinery under the existing law. The student is expected to examine the implications of ... More
